In this keynote, Craig Woodburn, Sustainability Director for EMEA at Molson Coors, explores how net-zero ambition can be delivered across a complex, end-to-end beverage value chain. Drawing on real-world experience, he examines decarbonisation from sourcing and brewing to packaging, logistics, and refrigeration—highlighting the role of supplier collaboration, innovation, and data-driven decision-making. The session offers practical insights into balancing operational realities with long-term climate goals, showing how sustainability can be embedded into everyday business decisions to drive resilience, efficiency, and measurable impact at scale.