The Sustainable Tech Inside Diageo’s New Manufacturing Site

Diageo North America has officially opened its new 360,000 square foot manufacturing and warehouse facility in Montgomery, Alabama.

The facility is embedded with advanced technology, designed to embed sustainability throughout its operations.

Diageo is a global alcoholic beverage company, operating in nearly 180 countries with an extensive portfolio of more than 200 brands.

Sustainable operations in the facility

The opening of its new facility aims to bring Diageo’s iconic beverage and alcohol brands closer to customers across the Southern US.

Diageo Montgomery has a multi-million case annual production capacity, bringing greater resilience and agility to the company’s supply chain footprint.

Marsha McIntosh, President of North America Supply at Diageo, says: “The opening of Diageo Montgomery marks an important step forward in building the agile, future-ready supply network that our business demands.

“By placing this facility at the heart of the southern region, we’re not only strengthening our connection to customers, but also setting a new standard for efficient, sustainable manufacturing.

“This site reflects our long-term commitment to accelerating innovation, ensuring our iconic brands reach consumers with greater speed and significantly lower environmental impact and investing in local communities.”

Diageo Montgomery’s operations include several manufacturing capabilities, which are each designed to enhance efficiency and reduce environmental impact.

The facility has five on-site automated guided vehicles (AGVs), which support lower-carbon operations by safely and intelligently transporting pallets throughout the site.

It uses energy-efficient infrastructure, heated by electric boilers for sanitation and bottle-filling operations, with a battery energy storage system as a backup.

Diageo has also implemented advanced water and energy metering technology, providing real-time visibility into resource use across the facility.

Diageo’s wider impact on communities

Diageo Montgomery represents an investment of approximately US$415m.

It will employ 100 full-time team members, which adds to the 750 jobs the project supported during the construction phase.

Alabama Governor Kay Ivey says: “Diageo’s continued investment in Montgomery is a strong testament to Alabama’s ability to attract and retain world-class companies.

“This facility not only brings quality jobs to our state, but also strengthens our position as a leader in manufacturing and global commerce.

“We are proud to support Diageo’s growth and the lasting impact it will have on our communities.”

The facility aims to deliver meaningful economic benefits to the surrounding Montgomery area and the state of Alabama.

“Diageo’s investment speaks to the momentum we’re building in Montgomery and the opportunities ahead for our community,” says Mayor Steven L. Reed of the City of Montgomery.

“This is about more than economic growth – it’s about creating quality jobs, expanding opportunity and building pathways for our residents.

“We’re proud to welcome Diageo as part of a stronger, more inclusive future for our city and the entire region.”

Diageo has also invested in the next generation of leaders across Alabama.

It has invested US$750,000 as part of its broader commitment to supporting Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions (MSIs).

The investment will serve Alabama A&M University, Alabama State University and Tuskegee University.

This will provide scholarships and financial support to students, helping strengthen pathways to future career opportunities.

Anna Buckalew, President and CEO of the Montgomery Regional Chamber, says: “Diageo’s investment in Montgomery has taken shape over several years – and this moment shows what’s possible when partners stay aligned from start to finish.

“From state and local leadership to infrastructure and utilities, it reflects the coordination required to bring it to life.

“This facility strengthens our manufacturing and logistics base – particularly in beverage production – creates new opportunities for our workforce, both now and for the next generation and drives long-term growth for the Capital Region.”