The Sustainability Year in Stories: May 2024

December 27, 2024

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Baileys in a paper-based bottle

We look at the articles that made the news in 2024. Today, it is May's turn, featuring Diageo, Dassault Systèmes and Jaguar Land Rover

How Diageo is Defying Logic with Paper Baileys Bottles

Guinness-maker Diageo is going for sustainability “progress over perfection” as it experiments with its first batch of paper bottles of Baileys.

The beverages company, which also produces Johnnie Walker Scotch Whisky and Don Julio Tequila, has joined with PA Consulting and PulPac to trial a dry moulded fibre bottle which is 90% paper, with a thin plastic liner and a foil seal.

Diageo said: “It can be recycled in standard paper streams and does not require the consumer to separate the plastic liner from the paper bottle when disposing.”

The initial try-out

The first 2,000-bottle trial with consumers was with mini-format (80ml) Baileys bottles at Time Out Festival in Barcelona, Spain, on 25-26 May.

It was designed to test how the bottles travelled from the filling site in Ireland, to Barcelona.

Diageo added that it tested “how consumers interact with the material and how they understand the sustainability credentials of the paper bottle”.

Bottling potential

Jamie Stone, Design and Innovation Expert at PA, said: “We are delighted that the Diageo Baileys Minis are now hitting the consumer market.

“Dry moulded fibre bottles are a huge step forward, setting new standards in the world of more sustainable packaging. But this is only the beginning.”

He added: “PulPac’s dry moulded fibre technology has immense potential: not only is it water-saving, energy-efficient and recyclable, but it is also viable at commercial manufacturing speeds and scale.”

Jaguar Land Rover

Dassault Systèmes & JLR: Pioneering Sustainable Luxury Cars

Software developer Dassault Systèmes and Jaguar Land Rover have signed a five-year extension to a strategic partnership that will boost sustainability and efficiency in luxury vehicle production.

The deal is the latest phase in a collaboration that will see more than 18,000 users globally utilising virtual twins to increase the efficiency of vehicle engineering and digital manufacturing, save time and reduce waste and costs.

It means JLR will continue to deploy Dassault’s 3DEXPERIENCE platform, which connects all stakeholders in one collaborative virtual environment, leveraging the latest technological innovations.

Digital transformation for automaker

A Dassault press release says the partnership heralds a “new era of digital transformation at the automaker that will drive improved efficiency, collaborative innovation and sustainability throughout the enterprise”.

The 3DEXPERIENCE platform will support the end-to-end development of all of JLR’s modern luxury vehicles.

Dassault added: “JLR’s decision to deploy the 3DEXPERIENCE platform at this scale further confirms the role that Dassault Systèmes plays in JLR’s commitment for a good and responsible business in an industry that demands high levels of excellence and personalisation.

“JLR can leverage Dassault Systèmes’ entire portfolio of transportation and mobility industry solution experiences based on the 3DEXPERIENCE platform, both on premise and on the cloud.”

Dassault said JLR’s ideation, requirements, model-based systems engineering, computer-aided design and manufacturing teams, as well as its value chain, will be connected in “one collaborative virtual environment, leveraging knowledge and know-how”.

It added: “This creates value, to enable JLR’s employees to focus on high-quality tasks as well as empower them to evolve in more advanced roles.”

Hein Schumacher