Red Diamond

Red Diamond, Inc., based in Moody, Alabama, is a leading manufacturer of premium coffee and tea products, serving retail and foodservice markets across the United States. Founded in 1906 by William Fitz Donovan in Birmingham, Red Diamond is one of the nation’s oldest family-owned coffee and tea companies, with over five generations of leadership. The company is renowned for its commitment to quality, reflected in its namesake, the “Red Diamond,” symbolising excellence.

The company’s heritage includes the creation of its signature tea blend in the 1920s by William St. Clair Donovan, which remains central to its premium tea offerings. Under the leadership of William A. Bowron Jr., Red Diamond has expanded significantly, introducing innovations such as its ready-to-drink iced tea, which became a national leader in fresh-brewed, refrigerated teas. Red Diamond’s state-of-the-art facility in Moody features advanced production lines and an 85-acre campus, positioning the company as a modern powerhouse in the beverage industry.

With a focus on coffee and tea, Red Diamond continues to grow its distribution across North America and the Caribbean. While divesting its foodservice division in 2017 to Gordon Food Service, the company has reinforced its commitment to beverage excellence. Guided by a legacy of quality and innovation, and supported by the fifth generation of family leadership, Red Diamond remains a trusted name for coffee and tea connoisseurs nationwide.