allplants acquires funds for sustainable vegan products

allplants, a company providing sustainable vegan ready-meal products, has experienced the most successful funding round for a European plant-based company

The market for plant-based food products has grown exponentially with the coronavirus pandemic playing a significant role in its success—as more people focus on healthy living and purchasing sustainable products. Many vegan start-ups have been successful in procuring funds to bring their products to market and continue to expand their offerings thereafter. 

What makes allplants sustainable? 

allplants has developed a meal subscription service strategy that delivers ready-made vegan meals to consumers. The company—founded by Jonathan and Alex Petrides in 2016—caters for vegan customers and others who are conscious of their dietary impacts on climate change, encouraging more customers to try a plant-based diet. 

Funding for sustainable growth

The company has recently completed a Series B funding round, which is said to be the most successful of all European plant-based businesses. Following its record-breaking crowdfunding and Series A rounds, allplants raised capital of £38mn for its continued growth and ‘flexitarian’ approach to food consumption—now a £100bn market. 

The funding round introduced new investors to the company, including The Craftory, TriplePoint Capital, as well as international footballers Chris Smalling, Kieran Gibbs, and Cassandra Stavrou—founder of the company PROPER Snacks. The business also received some repeat interesting from previous investors Felix Capital, Deliveroo, Peloton, Octopus Ventures, and the venture capital fund behind the Oatly brand. 

Jonathan Petrides, says, ‘in the five years that we have been cooking, we’ve seen the demand for plant-based food explode. We’ve got a tonne of exciting plans to bring the movement to even more people’s kitchens, and this investment will allow us to do just that’.

He also discusses the importance of providing great products to consumers. ‘Food choices are deeply personal, so quality and taste will always come first for us – it’s the driver of everything we do, and what makes it so easy for our customers to include more plants in their diets without the compromise. We can now imagine, create and serve up many more delicious recipes and products, to ultimately accelerate the transformative impact that plant-based living will have on the future of our planet’.


For more sustainability insights, check out the latest issue of Sustainability Magazine.

Share

Featured Articles

Nico Rosberg – from F1 champion to green tech evangelist

Former Formula 1 World Champion Nico Rosberg is founder of the Greentech Festival and Rosberg x Racing, a team driven to inspire positive change

Be a better business by becoming B Corp

Becoming a B Corp may not be right for every organisation, but for many it is proving a successful way to grow their business and attract top talent

Sustainability is a universal problem, on earth and in space

As space technology and exploration develops, the health of the space environment must become a primary concern for space agencies and governments on earth

Quanta announces release of annual Sustainability Report

Supply Chain Sustainability

Racing to a sustainable future in the world of sport

Sustainability

News round-up: sustainable supply chains & tackling waste

Sustainability