Milk-veganism mash-up for potato innovators Dug

By John Pinching
Spud pioneers Dug are changing the game with an environmentally sound alternative to existing milk offerings

Vegan choices are often greeted with a raised eyebrow, but the latest innovation provides a 'starch' contrast like no other. Potato milk is officially 'a thing'. Sir Walter Raleigh himself may have baulked at the idea of stirring his discovery into a cuppa but this is simply the latest diversification on the road to food salvation for the masses.

And it's not a gimmick. Potato milk achieves the same appearance and consistency of dairy and other milks, but without anywhere near the environmental costs or carbon emissions. Furthermore, it uses less water than almond milk – which uses a whopping 16 gallons of water to make a single glass – uses half the land it takes to grow oats for oat milk and produces less CO2 than typical dairy farming. In addiction, it dodges some of the most common allergies and dietary restrictions, as it is naturally free of nuts, gluten, soy and animal products. 

Dug – the potato-milk brand manufactured by a Swedish company – currently offers its products online across the United Kingdom, but has also launched in Sweden and China, with expansion throughout Europe imminent. 

At first, people sampling potato milk may require a thick skin, however, it does arrive in three enticing flavours – original, unsweetened and barista, which is creamier than the other versions. At the moment it is slightly more expensive than traditional milks.

The notion of potato milk is not quite as bizarre as you may think. This 'peel life' alternative is being introduced at a time when the popularity of dairy is in serious decline. Indeed, milk substitutes have gained considerable ground, with demand for oat milk rising during the pandemic and major companies like Starbucks adding oat and almond-based creamers to their menus. Oatly – the popular oat milk brand – saw its shares jump after its initial public offering, and is now valued at around $10.7 billion.

It seems that whenever the chips are down, this most resilient and ubiquitous of food products reinvents itself. Whether you are ready to pour it over your cereal or make a milkshake with it, remains to be seen.

Share
Share

Featured Articles

UN envoy Bloomberg unveils plan to limit coal use

The move, done in partnership with 25 countries and Bloomberg Philanthropies, will address the growing problem of coal power use in the Global South

Irizar's ieTram EV to be installed along London bus route

The zero-emission vehicles from the Spanish company will have a ten minute recharge time after the installation of pantograph technology at routes’ ends

Decathlon flips branding in sustainable fashion initiative

To promote reverse selling - the opportunity for customers to re-sell second-hand clothes back to the brand - Decathlon has literally reversed its branding

EU mandates universal charging port for all mobile devices

Sustainability

Mercedes and Microsoft’s new sustainability collaboration

Supply Chain Sustainability

Genpact: Improving ESG capabilities to tackle climate change

Sustainability