Corona reaches net-zero plastic footprint
Although Corona beer will forever be tied to the unfortunately named virus, the leading beer brand has announced it has become the first global beverage brand with a net zero plastic footprint.
This achievement is part of Corona’s vision to be a sustainability leader in the problem of marine plastic pollution.
Corona consumers face their plastic habits
Achieving this milestone comes after an extensive external assessment of Corona’s global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider
The assessment measured Corona’s remaining plastic usage throughout the brand’s products and distribution logistics processes.
It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona’s mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico.
Corona has encouraged consumers to sign up to Plastic Reality, where users can get an estimate of their annual plastic footprint, after answering some basic questions about their consumption habits. That footprint is then visualized through colorful AR pieces of plastic that splash across the user’s physical world like seawater washing ashore.
Hitting net-zero is a stepping stone for Corona’s wider environmental ambitions
“Becoming the first global beverage brand with a net-zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution”, said Felipe Ambra, global vice president of marketing at Corona. “But we can’t do it alone. That’s why Corona created Plastic Reality. Seeing your full years’ worth of plastic in your living room is truly eye-opening, and hopefully will inspire people to reduce their personal plastic use and their impact on the environment.”
“We welcome this first important step by Corona towards the complete removal of plastic from their supply chain”, said Richard Hill, chief executive of Ocean Generation. “This net zero plastic footprint accreditation demonstrates Corona’s recognition of the plastic footprint their products leave on the planet and the series of practical steps they are starting to take in mitigation. We look forward to working with Corona to achieve their ultimate aim of leaving no plastic in nature.”
Jacobs amplifies sustainability practices with PlanBeyond 2
Civil engineering group, Jacobs, is reinforcing environmental, social and governance (ESG) alignment across the business, through the implementation of a new global approach, PlanBeyondSM 2.0. This will propel the integration of sustainability throughout operations and client solutions.
Jacobs provides consulting and project delivery, for both the government and the private sector. The company is headquartered in Dallas, Texas and has a revenue of US$13bn.
With the launch of PlanBeyond 2.0, sustainability will be even more deeply integrated into Jacobs' global workforce. PlanBeyond 2.0 continues Jacobs' commitment to embed sustainability across all solutions — with accelerated investment in ESG growth sectors including energy transition, sectoral decarbonisation, environmental stewardship, health and social value.
Jacobs aims to hit its sustainability targets
In 2015, the United Nations set up the 17 Sustainable Development Goals, targets agreed to by all United Nations Member States to end poverty, support the environment and create social wellbeing.
Jacobs believes that all 17 of the goals are interconnected. Through stakeholder engagement and assessment, Jacobs has identified six core SDGs, which have been turned into business objectives:
- To advance the health and wellbeing of society
- Deliver solutions for the global water and sanitation crisis
- Foster a culture of technology and innovation
- Create a fair and inclusive future for all
- Develop efficient solutions that deliver net environmental and societal gain
- Address the climate emergency
Jacobs’ employees will expand their understanding of sustainability
Additionally, Jacobs will educate and empower its employees across the company by increasing their knowledge of sustainability, so that all client solutions across its global markets can be designed to contribute toward a resilient future. Employees will:
- Have access to training courses
- Be offered project tools to reinforce sustainability plans and targets
- Be introduced to climate risk and resilience practices
"As a purpose-led company, we recognise that our biggest opportunity to positively address climate change and societal inequalities comes from the solutions we provide our clients — from the world's largest infrastructure projects to mission-critical outcomes and sustainable design", said Steve Demetriou, Jacobs Chair and CEO. "We consider it not only good business, but our obligation to channel our expansive capabilities in resilient infrastructure, regenerative design, clean water, green energy and social value toward benefitting people and the planet, while continuing to outperform and drive superior stakeholder value."
Sustainability at Jacobs means ‘Pursuing long-term business resilience and success while positively contributing toward the economy, society and the environment’ - this can’t be done without the Jacobs team understanding why sustainability is so important and achievable.