Edna Ayme-Yahil

VP, Global Head of Communications, Brand and Sustainability @ SITA

Edna Ayme-Yahil

VP, Global Head of Communications, Brand and Sustainability @ SITA

Dr. Edna Ayme-Yahil is the founder of DigiComms (www.communications.digital), a strategic marketing and communications agency. She is currently leading the Communications, Brand and Sustainability team at SITA. Her previous in-house role was as SVP Head of Marketing and Communications at Panalpina. She is a former board member and former managing VP for the European Association of Communications Directors.

She has developed and delivered top-quality integrated marketing and communications strategies in large global companies and public organizations. She has held various global marketing and communications roles at Nissan, STMicroelectronics, Philip Morris International, EIT Digital and UNESCO and was a consultant for the OECD.

She has also taught communications and history at the University of California Los Angeles, University of Arkansas, University of Paris, and Washington State University. She graduated from Stanford University, studied at the École normale supérieure, and holds a doctorate from the University of California, Los Angeles.

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