Burberry partnership with Team Qhubeka for Tour de France
Burberry has partnered with the UCI WorldTour cycling team, Team Qhubeka NextHash, which competes to raise awareness and funds for a South African not-for-profit, Qhubeka.
Team Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy.
From the catwalk to the cycle lane
Burberry, a British global luxury brand best known for its coats, was founded in 1856. In recent years it has pushed itself to foster an inclusive culture.
Team Qhubeka NextHash aims to ‘inspire hope and create opportunity’ and uses the word “Ubuntu”, meaning “I am because we are”, as its motto.
The team became the first-ever African cycling team to gain a UCI WorldTour license, in 2016. In 2015, the team made history as the first African team registered to take part in the Tour de France.
Meaning “to move forward” in Nguni, Qhubeka enables people to earn bicycles through its not-for-profit programmes, which will also be supported by a donation from Burberry. Qhubeka’s initiatives will help:
- Students travel to school
- Healthcare workers access more patients
- First responders transport life-saving equipment
Burberry and Team Qhubeka NextHash and their mutual passion for diversity and inclusion
The partnership between Burberry and Team Qhubeka NextHash brings together shared values of pushing boundaries and embracing challenges.
“We are delighted to be supporting Team Qhubeka NextHash, partnering with them as they compete in this year’s Tour de France and contributing to their charitable work”, said Rod Manley, Chief Marketing Officer, Burberry. “We were inspired by their ethos of uniting a diversity of cultures and backgrounds to focus on high performance while having a meaningful positive impact on the communities around them. We will be cheering them on through every stage of the Tour and into the future, and we are so proud to be a part of their team”.
“I am so happy to welcome Burberry as an official partner to our team, a brand built on pioneering luxury clothing for the outdoors”, said Douglas Ryder, Team Principal, Team Qhubeka NextHash. “The beautiful Thomas Burberry Monogram will feature on the jerseys of our team as they push the boundaries and go beyond what they think is possible in Tour de France and the rest of the racing calendar this season. Our mutual passion for diversity and inclusion through the team and the Qhubeka charity is a strong connection, and we look forward to telling some impactful stories together.”
Experian’s 2021 Disability Equality Index top score
The American Association of People with Disabilities (AAPD) and Disability has awarded Experian North America the title “Best Place to Work for Disability Inclusion” of 2021.
The association is the nation’s largest disability rights organisation, which works to advance the inclusion of people with disabilities.
Experian is a global information services company, which assists customers in their data management. With 17,800 employees operating across 44 countries, Experian is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Headquartered in California, USA, the company has a revenue of $5b.
Experian’s ongoing commitment to disability inclusion
People with disabilities represent over one billion people across the world, crossing the lines of age, ethnicity, gender, gender identity, race, sexual orientation, socioeconomic status and religion.
Experian North America earned a score of 90 out of 100 on the Disability Equality Index® (DEI), which is considered the world’s most comprehensive benchmarking tool to measure disability workplace inclusion.
The company has been applauded previously for its attitude to diversity and inclusion:
- For the third year in a row, Experian earned its recertification as one of Fortune’s 100 Best Companies to Work For
- Experian is among the top of Fortune’s Best Workplaces in Financial Services and Insurance
- The Human Rights Campaign Foundation gave Experian North America a perfect score in its Corporate Equality Index, also for the third year in a row
- Experian was also honored as a Comparably Top 50 company for Best Outlook 2021.
More inclusion to be done for those with disabilities in the world, says Experian
Staff at Experian are thrilled with the result, but understand that their inclusion journey is not over.
“I am thrilled Experian is being recognised for our ongoing efforts to improve disability inclusion for employees, in our technology and how we support our clients”, said Wil Lewis, Experian North America’s chief diversity, equity and inclusion officer. “We realise there is much more work for us to do, and to be done in the world, and we’re committed to continuing our focus on inclusion and belonging for all,”
"We are so pleased to partner with 319 companies this year on the Disability Equality Index”, said Jill Houghton, Disability:IN’s President and Chief Executive Officer. “Part of corporate commitment to disability inclusion is recognising your stance and using it as an 'aha moment' to drive the business investments needed to scale change. Inclusion and accessibility cuts across the enterprise, from cultural representation in the workforce, to technology acceleration, to incorporating supply chain diversity. These are tangible opportunities that leading companies can leverage to create sustainable impact for their business and brand."