Why we need to eradicate “waste” from the dictionary

By Steve Haskew
Steve Haskew, Head of Sustainability of Circular Computing, defines waste and provides a perspective on e-waste as an opportunity for ESG in technology

The earth’s resources are finite. Since the turn of the millennium, the world has been using its natural resources at an alarmingly fast rate. The global material footprint rose from 54 billion tonnes in 2000, to 92 billion in 2017, an increase of 70% (UN Stats, 2019). As the leaders of the world commit to the “Build Back Better Agenda” following COP26, there remains a distinct lack of discussion around natural resource protection – which provides the backbone to the very meaning of the word sustainability.

Operating with the possibility of producing ‘waste’ is irresponsible and industries need to learn to manage the global raw materials and rare earth minerals we have before the supplies soon dry up. But what do we currently define waste as? And why is it problematic at its core?

Challenging the definition of “waste”

The dictionary definition is: “Materials that are no longer needed and are thrown away”. But more poignantly, the act of ‘wasting’ something is defined as: “The act of using something in a careless or unnecessary way, causing it to be lost or destroyed”. Firstly, when something is no longer needed, why is it simply thrown away? And secondly, if the very definition of waste refers to acting carelessly and unnecessary, then we really need to change how we approach the subject.

As the importance of reuse starts gaining momentum both in the media and business agendas, the need to preserve resources and minimise careless and unnecessary waste has never been greater. Ultimately our approach to manufacturing new products and materials must begin to change with this movement, and it’s through innovation and disruptive technologies that we can begin this transition. So, whilst the definition of waste has previously discarded the value left in materials beyond their initial lifespan, we must now utilise the value in all material assets and look beyond the commercially outlined lifespan to pave way for the redistribution of resources.

Post pandemic business recovery is no easy feat, let alone stimulating growth that propels businesses to new heights. There’s never been a more critical time for leaders to reject old definitions and lean towards the implementation of disruptive technologies that help the bottom line whilst also meeting broader sustainability targets.

Technology as a force of change

Singling out the technology industry as a focal point, its current model of ‘take, make and replace’ has created a mountain of electronic waste (e-waste), 57 million tonnes a year (WEEE Forum, 2021) in fact, heavier than the Great Wall of China. As the fastest growing (Statista, 2021) waste stream in the world, it’s clear action needs to be taken.

Yet the reality is, old tech products are not ‘waste’. The value in each old piece of tech is tremendous, packed with valuable natural resources and incredibly useful to future production. With supply chain crises around the world, such as the global chip shortage the abundance of old dormant technology plays a vital role in not only meeting demand but preserving them from becoming waste.

One of the ripple effects of the pandemic, and the shift towards working from home is the unprecedented rise in demand for enterprise-level equipment. This, coupled with Brexit trade complexities, has meant that supply shortages are visibly impacting businesses. So as the world moves towards this hybrid working system, global IT procurement must keep up with the times, and a simple way of meeting demand is by utilising dormant tech. Only 17.4% of global e-waste (E-Waste Monitor, 2020) is collected and properly recycled but that alone amounts to US$10bn in raw material value. With an estimated total value of US$57bn for raw materials within global e-waste, the technology industry is sitting on a circular economy goldmine.

The challenge now lies in firstly changing perceptions about second-hand technology. From that of a hand-me-down to materials that have simply come to the end of their original useful life to their current owners. But also the need to ensure second life products go beyond a simple refurbishment or repair to ensure they have a fully extended second use and minimise their overall environmental impact

The solution already exists

There are now genuine alternatives to both the term ‘waste’ as well as to ‘new’ which are pushing the boundaries of traditional processes and challenging the discourse around second-hand devices. Remanufacturing is the process of providing second life to a product by placing it back through the manufacturing process to bring performance levels back to their original standard. Most recently, our Circular Remanufacturing Process achieved the first of its kind in the IT industry, receiving a British Standard ISO 8887-211 classification which marked a massive shift in perception of second-hand devices and a new era of opportunity. This disruptive process goes beyond repairs and provides a viable alternative to new, helping the technology industry create a circular economy where old products are saved from becoming waste.

With the rise of the Chief Sustainability Officer taking a more prominent role in the c-suite, processes such as remanufacturing are now being prioritised to help decarbonise business estates and help meet net-zero targets. It’s an exciting time for the industry at large, with Apple committing to repairing old products without charge, to Samsung declaring they are building in sustainability to everything they produce; the technology industry is now primely placed to be a leader in the circular economy.

Creating an alternative to waste

The reality is, if we want to challenge the negative and dormant connotations associated with the term “waste” altogether then there needs to be an alternative way of viewing materials and products that are beyond their initial lifecycle. As we reframe how we look at waste with the aim of closing the production loop, we can begin to eradicate waste from the dictionary altogether. Our experts at Circular Computing suggested term to replace it with would be “next-generation resources”.

If the natural resources are in their first life, then next-generation resources are those that have been given a second lease of life, and a third, and a fourth and so on. When such materials have then gone beyond their valuable use, they can be recycled or disposed of in a fit and proper way, not carelessly thrown away. In doing so, we create a viable circular economy where waste is but a fever dream, and the earth’s precious natural resources are preserved for generations to come.

Removing the possibility of waste will not only be good for our planet but for business growth and innovation, with the opportunity for business leaders to now take an active and less passive role in leading this charge instead of waiting for government targets to dictate their sustainability journey.


Steve Haskew, Head of Sustainability & Social Leadership, Circular Computing

In his role as the Head of Sustainability & Social Leadership, Steve Haskew leads on defining, developing, and implementing the CSR strategy for Circular Computing. His vision is a key driver of growth across the business and ultimately looks at achieving a reduction in carbon footprint.

Whilst being at the helm of Circular Computing’s sustainability strategy, Haskew has been the driving force behind Circular Computing’s industry-first milestone, which saw the business receive the renowned BSI Kitemark certification. He is also leading on helping the business achieve other sustainability targets, including funding the planting of 1 million trees by March 2023 and reaching a net-zero carbon footprint by 2030.

An industry veteran of over 40 years – Steve’s career has so far spanned numerous roles and responsibilities, including pioneering and defining the role of the ITAD (IT Asset Disposition), reverse logistics and the principles of re-use in the 1980s and 1990s.

As a keynote speaker on decarbonisation and Circular Economy strategy, Steve has directly helped to reshape how corporate IT is produced and consumed, shifting behaviour to create meaningful sustainability impacts that can be measured and reported.


Featured Articles

Sustainability LIVE Dubai: Meet Our Speaker Line-up for 2024

Coming soon, don’t miss out on your chance to hear from influential leaders and industry specialists at Sustainability LIVE Dubai – 14 May 2024

Top 100 Women 2024: Florence Jeantet - No. 8

Sustainability Magazine’s Top 100 Women in Sustainability honours Florence Jeantet at Number 8 for 2024

Top 100 Women 2024: Robyn Luhning, Wells Fargo - No. 7

Sustainability Magazine’s Top 100 Women in Sustainability honours Wells Fargo’s Robyn Luhning at Number 7 for 2024

Samir Pathak, Red Sea Global joins Sustainability LIVE Dubai

Supply Chain Sustainability

Shepherd Nkosi, SLG joins Sustainability LIVE Dubai

Renewable Energy

Seneca Cottom, Alshaya Group joins Sustainability LIVE Dubai