Kantar: Turning Your Sustainability Investments Into Growth

Join us for the webinar "Turning your Sustainability Investments into Growth" featuring Kantar's Carmen Bohoyo, North America Head of Sustainable Transformation Practice. Discover how sustainability can drive brand growth in today's market where climate, environmental, and social concerns are paramount. 85% of consumers want sustainable choices, and many expect brands to help them behave more sustainably. This represents an untapped opportunity for growth. At the same time, brands are under scrutiny for greenwashing, with 83% facing negative consumer ratings on sustainability which puts customer loyalty at risk.

Learn how to bridge the value-action gap and leverage sustainability to stimulate demand and avoid customer rejection. Carmen will share how to leverage your sustainability investments and Kantar’s Blueprint for Brand Growth, to drive more meaningful difference for your brand, predisposing more people, increasing presence, and finding new spaces to increase sales.

Don't miss this opportunity to transform your sustainability investments into tangible growth.

Presenter

Carmen Bohoyo

Executive Vice President, Head of Sustainable Transformation Practice, Kantar North America

Carmen is a seasoned Global Business Executive with over 20 years of marketing expertise, specializing in impactful programs for renowned brands. As an ACC Executive Coach, she drives inclusive cultures and organizational excellence. Carmen leads the Sustainable Transformation Practice in North America, helping leaders grow their businesses with sustainability credentials. Her strengths lie in strategic leadership and translating strategies into action. With extensive global experience across Europe, North America, Latin America, and Asia, she has managed substantial businesses for Kantar, Kimberly-Clark, and 3M.

Carmen integrates environmental views and perspectives of underrepresented groups into client discussions, driving brand resilience and growth. She has co-led Inclusion & Diversity initiatives, championing equal opportunities for women and minorities.

Carmen mentors young scholars and professional women pro-bono within Kantar and through organizations like SHE-CAN and Connect4Women.

Originally from Spain, Carmen enjoys beach volleyball, sailing, traveling, and mountaineering.

Register your attendance HERE.

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