As the circular economy expands into new verticals, consumer purchase decisions are shifting from pure value to values-driven criteria. This exclusive interview explores how financial infrastructure and data are removing friction from sustainable choices to scale conscious consumption globally. In this exclusive Live Talks interview from London Climate Action Week, Ellen Jackowski, Chief Sustainability Officer at Mastercard, sits down with BizClik to dissect the rapidly evolving landscapes of conscious consumerism and the circular economy. While traditional factors like affordability, durability, and brand trust remain critical, Mastercard’s latest research reveals a significant shift: nearly 50% of consumers globally now factor environmental and social impact directly into their purchasing decisions. From the exponential 28% year-over-year growth of second-hand clothing retail to emerging circular behaviors in automotive parts, kitchenware, and sporting goods, the demand for sustainable commerce is scaling fast. Jackowski highlights how building robust financial infrastructure, removing transaction friction, and empowering consumers with real-time carbon data are the ultimate keys to unlocking widespread circular adoption. Key Takeaways The Values Shift: Nearly half of global consumers now balance traditional purchase drivers like affordability and durability with the environmental and social footprint of products. The Exponential Growth of Resale: Second-hand clothing markets are growing at a staggering 28% annually—drastically outperforming the broader retail sector's 8% growth rate. Scaling Beyond Fashion: Circular shopping behaviors are breaking into unexpected verticals, including automotive parts, sporting equipment, and kitchenware. Frictionless Green Infrastructure: Tools like the Mastercard Carbon Calculator and eco-loyalty programs (such as 'Planet Points' with Vella) are critical for making sustainable choices seamless and data-driven for everyday consumers. Follow the Sustainability stories further... LinkedIn: / sust. . Twitter: / sustainabltymag Facebook: / sustainabltymag Instagram: / sustainabil. . Website: https://sustainabilitymag.com/ Powered By: https://www.bizclikmedia.com/