Get Blue: A Global Campaign for Water Security

Water.org is a non-profit organisation dedicated to providing communities with access to clean, safe water.

In January 2026, it launched Get Blue, an initiative to help fund access to safe water and sanitation.

This helps Water.org move towards its goal of reaching 200 million people by 2030.

What is Get Blue?

Get Blue is a global movement which aims to mobilise brands, creators, consumers and capital to help solve the global water crisis.

It aims to accelerate access to safe water and sanitation through aligning business leadership and funding behind Water.org’s solutions, helping to reach families and communities in need.

The initiative was launched alongside Gap, Amazon, Starbucks and Ecolab, combining their collective impact.

Gary White, CEO and Co-Founder of Water.org, says: “Solving the global water crisis is possible if the business community comes together and focuses on measurable change.

“Water sits at the centre of opportunity in the global economy.

“Get Blue gives companies a way to lead on an issue their industries depend on and to help scale solutions that are already reaching millions of people who need them.

“This is the kind of leadership required to end the water crisis within our lifetimes.”

Progress in the campaign

Kara Hurst, Chief Sustainability Officer at Amazon, said on LinkedIn: “It’s the summer of Get Blue! And I’m genuinely excited to share the ways that everyone reading this can help us support Water.org’s life-changing work.

“At Amazon, we’ve been working on water stewardship for years by reducing water use across our operations, reusing water where we can and funding replenishment projects in communities where we operate. Get Blue doesn’t replace any of that work – it’s just the logical next step!

“Alexa+ customers can say ‘Alexa, donate to Get Blue’ and Amazon contributes US$5 to Water.org on their behalf. For context, every US$5 provides one person with lasting safe water access for more than 20 years.

“I’ve seen firsthand what happens when a family gains access to safe water for the first time. Children go to school. Women reclaim hours of their day. Communities build toward economic opportunity.”

In addition to donating through Alexa, consumers can stream a Get Blu REDISCOVER playlist on Amazon Music.

For each listen, Amazon will donate US$1 to Water.org, with more than a dozen global artists committing to the campaign.

The companies behind Get Blue

For Ecolab, participation in Get Blue helps advance its sustainability goals, including managing water use in data centre cooling architectures.

Data centres put a strain on local watersheds, which means that many organisations are working on reducing power and water use.

Ecolab works on evaluating climate, water availability and local watershed impacts, meeting the cooling demands of digital infrastructure.

Emilio Tenuta, SVP and Chief Sustainability Officer at Ecolab, said on LinkedIn: “Get Blue is designed to enable consumer and B2B companies to treat water as a core operating and market issue – something that is foundational to Ecolab.

“We know that when we help customers use water smarter, we unlock growth, value and impact.

“By joining forces with global leaders to expand access to safe water, we can tackle global water scarcity and strengthen the communities in which we all operate.”

As part of the campaign, Gap has released a limited edition Get Blue collection of clothing.

Richard Dickson, President and CEO of Gap, says: “At Gap Inc., we bridge gaps to create a better world – and the gap between people who lack access to water, let alone clean water, is far too big.

“Through the launch of Get Blue, we’re uniting some of the world’s most influential brands behind a shared mission.

“By coming together, we can help make safe water accessible to every person on the planet and demonstrate what’s possible when our industry steps up as a force for good.”