How is Altruistiq Revolutionising Carbon Accounting?

Jamie Dujardin has witnessed sustainability evolve from a backroom compliance exercise to a strategic imperative powering some of the world’s most dynamic businesses. 

As Vice President of Product at Altruistiq, a fast-growing sustainability intelligence platform, he is helping to drive this transformation by bridging gaps between carbon accounting, product impact and actionable business data.

 “What always struck me was the data gap. In big business, you can only make progress when decisions are backed with data. But for sustainability, there just wasn’t enough information to get anyone on board with new ideas.”

That experience reflects Altruistiq’s founding mission: to create a comprehensive data platform that gives businesses clear, actionable insights into their emissions, energy use and waste, spanning products and deep supply chains. 

“We provide a single source of truth for environmental impact,” Jamie explains. “Pulling data together across supply chain, business units and product lines unlocks decision making and embeds emissions management in everyday business choices.”

About Altruistiq

Altruistiq’s platform is used by major names in the fast-moving consumer goods (FMCG) sector, including Huel, popular restaurant chain Nando’s, retail group Urban Outfitters and UK-based energy supplier Octopus Energy. 

Jamie believes that when sustainability data becomes consistent, unified and truly granular, it finally serves the needs of a wide range of decision makers, from R&D teams designing greener products to procurement leaders factoring climate into sourcing.

At Sustainability LIVE London 2025, Jamie reflected on the rapid evolution of climate data over the past three years. 

“The biggest change is that the value of carbon accounting has moved beyond just regulatory box-ticking,” he says. “Now, sales, supply chain professionals, product designers – everyone across the business – want access to this information to make better decisions. That’s driven wholesale change in the software and in the thinking.”

Once focused mostly on helping companies prepare regulatory and voluntary carbon disclosures, Altruistiq has shifted towards “sustainability intelligence”, an approach combining data integration, analysis and strategic forecasting.

“I sometimes say carbon accounting is broken, but really it’s that carbon accounting alone is broken,” Jamie reveals. “It was designed to help companies report their overall climate impact as a single entity. But that’s not enough for decision-making. You need to understand the impact of different product lines, business units and individual procurement choices.”

Jamie draws a parallel to financial reporting: “Financial accounting is what you share with investors once a year, but management accounting guides strategy, investments and operational improvements. We’re bringing that same management lens to sustainability data.”

In practice, that means enabling product-level emissions insights, not just companywide aggregates. “It’s almost odd when you think about it,” he explains. “Imagine procurement teams asking a supplier for an average price covering a hundred products – of course, they want information on the exact item they’re sourcing. The same is rapidly becoming true for climate impact.”

Sustainability intelligence platforms like Altruistiq are helping to standardise this information and facilitate its exchange. 

“In just the last year, we’ve tripled the number of product carbon footprints we calculated – over 350,000 product-level assessments,” Jamie says. 

“We’ve also seen a tenfold increase in product carbon data being shared between businesses. This kind of data exchange is in its early stages, but it will define the next phase of climate action.”

Why the future is product-level data and decision-making

Beyond software innovation, Jamie sees the future of sustainability hinging on open data standards and genuine collaboration between businesses – topics at the heart of Sustainability LIVE London 2025.

He is a vocal supporter of the Partnership for Carbon Transparency (PACT) framework, a data standard being rolled out by the GHG Protocol, the world’s leading greenhouse gas accounting body. “The only way to get consistency across business systems and unlock the flow of sustainable finance, is with interoperable standards,” he says. “Consistency is what will enable scaling of climate impact and the movement of capital towards greener solutions.”

With this spirit, Altruistiq is not only a sponsor at Sustainability LIVE London 2025, but also an active participant promoting the adoption of PACT and interoperable software. “We want to build systems where businesses can seamlessly exchange product carbon data – just like connecting any speaker to Spotify at the click of a button. That’s what standards like PACT make possible,” Jamie says.

“Think how much more rapidly we could move if we weren’t stuck emailing PDFs back and forth or arguing over methodologies that all give different answers,” he adds. “Technology has the power to solve these bottlenecks if we get the collaboration and standards piece right.”

The vital role of industry-wide collaboration

Collaborative ethos is evident in Altruistiq’s approach to clients.

“Our work spans the value chain,” Jamie says. “We work with food brands, clothing retailers and energy suppliers, but also with their suppliers and logistics partners. To drive real change, connections have to run from the farm all the way to the retailer’s shelf.

“One of the best examples I’ve seen is a leading FMCG brand committing to invest in its dairy supply chain for seven to ten years to help farms transition to regenerative agriculture. You can only do that with long-term thinking and transparency,” Jamie says.

He notes that traditional ideas about a “green premium” – paying extra for sustainable products – are now being replaced by competitive advantages for those who can prove traceability and impact. 

“If your business can demonstrate exactly where your barley or beef comes from, you’re more likely to get a greater share of overall procurement spend. It’s that commercial opportunity which is beginning to move the needle.”

How AI supports carbon accounting

Jamie also points to artificial intelligence as another game-changer, helping to solve one of the biggest headaches in sustainability: data management. As he explains, most sustainability teams lack deep data analytics skills, meaning that valuable time is spent wrangling spreadsheets instead of driving action.

“We’ve just launched our Audit Assistant tool, which uses AI to scour clients’ data for issues or anomalies and raise red flags when something needs attention,” Jamie says. “We’re piloting an AI data analyst, too, to help sustainability professionals get quick, robust answers to pressing questions. The aim is to let people focus on decision-making, not admin. AI, alongside product carbon insights, will be transformative.”

Still, he is adamant that technology is only one part of the answer. “Don’t wait on this,” he warns. “The key unlock for product carbon footprint exchange is standards. We need these systems not locked up in people’s inboxes, but as easy and frictionless as possible.”

The future of sustainability data

For Jamie and Altruistiq, the message to Sustainability LIVE is clear: take a long-term, joined-up approach.

“When it comes to sustainability data, think strategically,” Jamie urges. “Lots of fragmented systems mean greater cost and confusion. Consistency is what enables decisions. Think holistically and plan for the medium and long term – not just this year’s compliance needs.”

He concludes with an invitation: “Come and learn more about PACT and be open to the idea of interoperable, collaborative systems. Sustainability has always been about working together. That has to be true for technology – and the future – too.”