Mars: Acquiring a Renewable Energy Wind Farm in Lithuania

According to Alerion, a standard 2 MW wind turbine can avoid the emissions of 1,450 tonnes of CO₂ annually.

Skuodas Wind Farm in Lithuania is owned by European Energy, helping to decarbonise and electrify Europe. 

Mars, Incorporated, a leading snacking, food and pet care company, is entering a long term power purchase agreement (PPA) with European Energy for most of the output from the Skuodas Wind Farm.

Renewable energy for the value chain

The agreement between Mars and European Energy represents the latest milestone in Mars’ Renewables Acceleration Programme.

This acquisition supports the company’s efforts for clean and renewable energy across its full value chain to advance net zero ambitions. 

The contract includes “bundled guarantees of origin”, enabled by renewable energy from new-build capacity.

The wind farm is set to allow Mars to cover its own consumption and value chain with its own verified renewable electricity.

In total, the wind farm is expected to generate approximately 490 GWh of renewable electricity annually, roughly the amount needed to power approximately 250,000 homes a year.

The wind farm is expected to have an installed capacity of 158.4 MW.

“This agreement shows how companies like Mars are actively enabling new renewable generation,” says Jens-Peter Zink, Deputy CEO of European Energy.

“Through this collaboration, we are bringing the Skuodas wind farm forward and adding substantial new, domestically produced capacity to Lithuania’s energy mix.

“It shows how corporate PPAs translate commitments into real infrastructure and strengthen national energy independence in Lithuania.”  

Supporting pet food manufacturing

The project is expected to go live in 2028.

The acquisition of the wind farm is set to support Mars’ pet food manufacturing facility in Lithuania.

The wind farm aims to secure a long-term source of renewable electricity while reinforcing the site’s role as a key contributor to the company’s export performance.

“At Mars, we’re focused on turning climate commitments into measurable progress and action with real-world infrastructure,” says Kevin Rabinovitch, Global VP Sustainability at Mars. 

“This agreement with European Energy helps bring new wind power online in Lithuania and strengthens our ability to extend credible renewable electricity across our value chain. 

“It marks another step under our Renewables Acceleration Program - helping scale clean electricity and keep us moving toward our net zero ambitions.” 

In 2025, Mars signed its first set of agreements, one of these being a European contract that launched more than 100 solar projects in Poland and three in the US.

In 2026, Mars also acquired a 70% of the output from the Kölvallen Wind Farm in Sweden through a long-term agreement.

Mars’ Renewable Acceleration Programme

Mars Incorporated is advancing a global approach to renewable energy by scaling its electricity demand across its entire value chain to accelerate the transition to cleaner power.

In alignment with the United Nations goal of tripling renewable energy capacity by 2030, Mars is moving beyond conventional strategies that rely on persuading individual suppliers to adopt renewables, an approach often limited in speed and scale.

Instead, through its Renewables Acceleration strategy, the company aims to leverage its size and purchase power to directly bring 8–9 terawatt-hours of electricity demand, spanning farms, factories, logistics, and product use, into the renewable energy market.

This model enables faster deployment of renewable infrastructure while extending impact far beyond Mars’ own operations, effectively transforming it from a 2 TWh to a multi-fold larger renewable energy buyer.

By doing so, Mars not only supports system-wide decarbonization but also aims to cut around 3 million tonnes of carbon emissions, contributing meaningfully to a net zero future while strengthening sustainability across its brands and value chain.