The Future of Sustainability at Pernod Ricard

Pernod Ricard is a world-leading beverage company, specialising in premium international champagnes and spirits.

Its portfolio of more than 200 brands includes Absolut vodka, Jameson Irish whiskey, Beefeater gin and Malibu liqueur.

It has 18,224 employees and sells its products in more than 160 countries worldwide.

Pernod Ricard has launched a refreshed version of its Good Times from a Good Place roadmap, which was originally created in 2019.

Alexandre Ricard, CEO and Chairman at Pernod Ricard, says: “Good Times from a Good Place is our strategy to ensure that we operate in a way that minimises our impact on the environment, supports people throughout our value chain and fosters a culture of convivial drinking.

“We are building brands that will last for generations to come, from the soil of our terroirs to the very last sip.”

Nurturing the environment

Pernod Ricard aims to protect the environment and nurture terroir, which is the environment in which wine is produced.

It is working towards responding to the challenges of climate change and ensuring quality ingredients in its products.

Its 2030 goals are to reduce agricultural carbon emissions and preserve biodiversity through regenerative agriculture and carbon removal projects in its terroirs.

Pernod Ricard is rethinking the way it uses energy, especially in its agriculture by using greener fertilisers and renewable energy for its agricultural machinery.

It is implementing cover crops such as clover, herbs and grasses to help care for the land between harvests.

This nourishes the soil, controls pests and supports biodiversity in order to keep its fields healthy and resilient for the future.

It is also working to protect biodiversity by working with experts to protect habitats and create a thriving ecosystem, which leads to healthier terroirs and more resilient harvests.

“Today, the world at large faces a growing number of existential challenges,” Alexandre says.

“From the escalating impact of climate change to increasing social and political uncertainty, we remain firm in the belief that operating responsibly and sustainably is fundamental to ensure our business remains resilient in the future.”

Circularity: rethinking packaging

Circularity is a key principle in Pernod Ricard’s sustainability strategy.

It aims to reduce Scope 1, 2 and 3 emissions through energy efficiency, renewable energy sources, regenerative agriculture and carbon removal strategies.

Packaging makes up 26% of the company’s carbon footprint, so it is working on initiatives to reduce its emissions.

It is taking opportunities to lightweight its bottles, switch glass colours and increase recycled content in its packaging to reduce carbon emissions in the design process.

Pernod Ricard is also working to improve energy efficiency in its manufacturing operations, which account for 5% of its carbon footprint.

The Absolut vodka distillery is now fossil fuel free and its other distilleries across Ireland and Scotland are using heat recovery technology which can help achieve carbon and water reductions.

In 2024, Pernod Ricard achieved its goal of sourcing 100% renewable electricity across all of its offices and production sites through green energy procurement and Renewable Energy Certificates.

It focuses on circularity throughout the product lifecycle, rethinking materials including the switch to plastic-free caps and bottles made from 95% post-consumer glass.

Maria Pia De Caro, EVP of Integrated Operations and S&R at Pernod Ricard, says: “Sustainability and responsibility is fully embedded in how we operate, shaping the way we produce and serve our brands while caring for people and the planet.

“From grain to glass, our value chain reflects a deep commitment to doing business the right way by embedding efficiency and innovation.”