How is Vertiv Enhancing Sustainability for Great Lakes?

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Gio Albertazzi, CEO at Vertiv
Vertiv completes its US$200m acquisition of Great Lakes Data Racks, boosting its integrated infrastructure offering for data centres

Vertiv has confirmed the completion of its acquisition of Great Lakes Data Racks & Cabinets, furthering its commitment to sustainable practices in the data center industry. The integration of Great Lakes into Vertiv’s portfolio enhances its ability to deliver environmentally conscious and scalable data center infrastructure solutions designed for AI and high-density workloads.

Extended sustainable solutions

“We are pleased to officially welcome the Great Lakes team to Vertiv and begin innovating new white space solutions," said Gio Albertazzi, CEO of Vertiv when announcing the deal.

“Great Lakes brings exceptional talent and capabilities that will enhance our ability to deliver comprehensive infrastructure solutions, furthering Vertiv’s capabilities to customise at scale and configure at speed for AI and high-density computing environments.”

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This development underscores a growing demand for eco-friendly data center solutions that incorporate sustainable practices as rack density and efficient cooling become increasingly essential.

The acquisition enables Vertiv to integrate Great Lakes’ expertise into its operations to offer a comprehensive service offering for sustainable data centers and other critical digital environments.

Advantages for sustainable operations

The synergy between Vertiv and Great Lakes is poised to deliver several sustainability-focused benefits to data center operators:

  • Centralised sourcing of sustainable infrastructural elements, streamlining the procurement process for eco-conscious solutions.
  • Accelerated deployment using pre-engineered eco-friendly cabinet and rack solutions that enhance speed and resource efficiency.
  • Improved operational efficiency through factory integration of Vertiv’s energy-saving power and cooling technologies.
  • Enhanced scalability to support evolving AI and edge computing applications while minimizing environmental impact.
  • Comprehensive global support via Vertiv’s established international network, ensuring a consistent application of sustainable practices across geographies.

These elements resonate with the critical need for swift deployment of sustainable, high-density infrastructure tailored to support data-intensive applications. By leveraging Great Lakes’ expertise in enclosure systems alongside Vertiv’s energy-efficient power and cooling technologies, the company is well-positioned to meet current and future eco-friendly demands from hyperscale, colocation and enterprise operators.

Vertiv has acquired Great Lakes Data Racks & Cabinets family of products, expanding the company’s rack, cabinet and integration portfolio (Credit: Vertiv)

A proven record in sustainability

Established in 1985, Great Lakes has built a solid reputation in delivering sustainable data racks and cabinets. The company’s offerings include seismic cabinets for high-risk regions, enhanced cable management features, and integrated systems designed for both retrofits and new builds, all engineered with sustainability in mind.

Great Lakes operates manufacturing and assembly facilities in both the US and Europe, providing Vertiv with an established foundation to support its global sustainability objectives. The integration of Great Lakes into Vertiv’s organisational structure empowers the latter to enhance its capability to deliver projects that require both resilience and sustainability, qualities now essential in modern data centers.

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Strategically positioned for green growth

This acquisition aligns with Vertiv’s strategic aim to broaden its range of sustainable infrastructure offerings. Known for its innovative power, cooling, and IT management solutions, Vertiv is now amplifying its sustainability-focused integration competencies in white space areas of data centers, where servers and racks are optimized for energy efficiency.

With the surge in AI-driven demand for higher rack densities and the need for quick, flexible deployment, providing pre-configured, integrated systems that are also sustainable becomes a crucial market differentiator. Vertiv’s expanded and sustainability-focused product range will support clients seeking reliable, scalable and eco-efficient infrastructure solutions, enabling rapid deployment of sustainable tech.

Vertiv's acquisition of Great Lakes positions the company to meet growing demand for AI-ready infrastructure (Credit: Great Lakes)

The industry is witnessing a trend towards sustainable practices as AI adoption increases and data center operators face pressure to deploy infrastructures that are both efficient and environmentally friendly. Vendors like Vertiv are responding by consolidating sustainability capabilities and investing in sustainable design and delivery models.

The integration of Great Lakes enhances Vertiv’s ability to offer sustainable and comprehensive solutions across hyperscale, colocation, and enterprise sectors, combining racks, cabinets, power and cooling with a global support network committed to environmental consciousness.