Sustainability LIVE Dubai: Insights From Bureau Veritas
Sustainability LIVE Dubai will take place on 22 April 2025.
This virtual event will tackle the most pressing issues and opportunities in sustainability and provide a platform to explore innovative solutions and advanced strategies we can harness to drive change.
Those who attend will have the opportunity to delve into several critical topics, such as integrating ESG into business operations, achieving net zero goals and advancing sustainable practices across industries.
To get your free virtual ticket to Sustainability LIVE Singapore, click here.
Ahmed Hassan, Sustainability Specialist at Bureau Veritas
Ahmed Hassan is a Sustainability Specialist at Bureau Veritas Abu Dhabi and a member of UNFCCC Roster of Experts.
At BV, he provides expert guidance on sustainability strategies, greenhouse gas (GHG) accounting and climate change solutions.
His role encompasses driving sustainable practices for organisations across various sectors, ensuring compliance with international standards and delivering innovative solutions to meet client needs.
Previously, Ahmed was an Environmental Manager at DCarbon.
He successfully led a team of six engineers, delivering comprehensive sustainability and GHG accounting solutions to diverse clients.
Ahmed is also a Certified Sustainability Practitioner from GRI and a Certified GHG Accounting Practitioner and LCA Specialist.
He is experienced in integrating the latest International Financial Reporting Standards (IFRS) regulations, IFRS S1 & S2, into financial reporting processes to ensure compliance and transparency.
Ahmed has a Bachelor’s degree in Environmental Engineering from the Faculty of Engineering, Zewail City, and is currently pursuing a Master’s degree in Oil & Gas Management from East London University.
At Sustainability LIVE Dubai, Ahmed will deliver an engaging fireside chat, titled 'The Urgency Paradox: No Longer “if”, but “when" & "How much".
We recently caught up with Ahmed to discover what inspired him to get involved with our event, his aims for his panel discussion and his predictions for the future of the sustainability industry.
What inspired you to get involved with Sustainability LIVE Dubai?
Sustainability is no longer a checkbox - it’s a business-critical strategy.
The real conversation isn’t about regulations or green initiatives anymore; it’s about risk, resilience, and seizing new opportunities.
Businesses that fail to integrate sustainability into their core strategy will struggle, while those that move fast will dominate their industries.
Sustainability LIVE Dubai is the perfect platform to drive that shift in mindset.
With top executives and decision-makers in the room, it’s an opportunity to break outdated narratives and position sustainability as a driver of business growth and market leadership.
I’m here to challenge conventional thinking, introduce bold strategies and equip leaders with the insights they need to build resilient, future-ready organisations.
Provide an overview of what your fireside chat, ‘The Urgency Paradox: No Longer “If”, but “When" & "How much” will focus on.
I’ll be addressing the urgency paradox in sustainability - the widening gap between recognising the risks and taking action.
While businesses acknowledge climate threats, regulatory shifts and supply chain disruptions, many remain stuck in reactive strategies.
My focus will be on three key areas: how sustainability risks are evolving, how organisations can build systems resilient to these risks and how we can move from passive reporting to decisive action that drives real impact.
What do you hope to achieve through Sustainability LIVE Dubai?
I want to shift the conversation from obligation to opportunity.
Many companies still see sustainability as a box-ticking exercise when, in reality, it’s a strategic advantage.
Through this event, I aim to equip decision-makers with the clarity and frameworks they need to future-proof their businesses, navigate regulatory complexity and turn sustainability into a competitive edge.
What emerging trends do you believe will shape the future of sustainability over the next decade?
The next years will not be about who reports the best - it will be about who acts the fastest and the smartest.
The channels for these actions will be:
- Supply chain transformation: Companies will be forced to re-engineer their supply chains for resilience, transparency and carbon neutrality, or risk losing market share.
- Monetisation of sustainability: Carbon pricing, nature-based credits and sustainability-linked finance will redefine business profitability and investment flows.
- AI-powered sustainability: Data will be the game-changer. AI-driven ESG intelligence will separate leaders from laggards by turning raw data into predictive insights for risk management and value creation.
- Risk-driven regulation: Governments and financial institutions are tightening the screws on compliance, linking sustainability performance directly to capital access and market competitiveness.
To get your free virtual ticket to Sustainability LIVE Singapore, click here.
Essential diary dates for 2025
Discover the essential diary dates for Sustainability Magazine and its sister publications – Procurement Magazine and Supply Chain Digital.
To follow Sustainability LIVE on LinkedIn, click here.
To enter for the Global Sustainability & ESG Awards, click here.
- Sustainability LIVE: Malta | 20 February
- Sustainability LIVE: Net Zero | 5-6 March
- Procurement & Supply Chain LIVE: Sustainability | 5-6 March
- Sustainability LIVE Singapore | 18 March
- Sustainability LIVE Dubai | 22 April
- Sustainability LIVE Chicago | 28-29 May
- Procurement LIVE Chicago | 28-29 May
- Supply Chain LIVE Chicago | 28-29 May
- Sustainability LIVE: London Climate Action Week | 26 June
- Sustainability LIVE London | 9-10 September
- The Global Sustainability & ESG Awards | 10 September
- Sustainability LIVE: Climate Week NYC | 22 September
- Sustainability LIVE: DE&I | 11 November
Explore the latest edition of Sustainability Magazine and be part of the conversation at our global conference series, Sustainability LIVE.
Discover all our upcoming events and secure your tickets today.
Sustainability Magazine is a BizClik brand
