Webinar: Turning Your Sustainability Investments Into Growth

As sustainability moves from a niche concern to a mainstream expectation, brands face both unprecedented opportunities and challenges.

Recent research reveals that 85% of consumers actively seek sustainable choices, with many looking to brands for guidance in making environmentally responsible decisions. Yet, the scrutiny is intense: 83% of brands have faced criticism for perceived greenwashing, putting customer trust and loyalty on the line.

Hosted by Sustainability Magazine, the webinar Turning Your Sustainability Investments into Growth features Carmen Bohoyo, Kantar’s North America Head of Sustainable Transformation Practice, exploring how brands can move beyond surface-level commitments to embed sustainability into their core strategies—unlocking growth while meeting rising consumer expectations.

Register for the webinar Turning Your Sustainability Investments into Growth here.

One of the key hurdles is the value-action gap: while consumers express a desire for sustainable products, their purchasing habits don’t always follow. Carmen discusses practical approaches to bridging this gap and how Kantar’s Blueprint for Brand Growth can help brands create meaningful differentiation.

By aligning sustainability initiatives with authentic brand values and consumer needs, companies can build stronger relationships, increase market presence, and discover new avenues for growth.

In a market where environmental and social concerns are paramount, sustainability is more than a responsibility—it’s a catalyst for innovation and competitive advantage. This webinar promises actionable insights for brands eager to turn their sustainability investments into real, measurable growth.

Register for the webinar Turning Your Sustainability Investments into Growth here.

Meet the speaker

Carmen Bohoyo, Executive Vice President, Head of Sustainable Transformation Practice, Kantar North America

Carmen is a seasoned Global Business Executive with more than 20 years of marketing expertise, specializing in impactful programs for renowned brands. As an ACC Executive Coach, she drives inclusive cultures and organizational excellence. Carmen leads the Sustainable Transformation Practice in North America, helping leaders grow their businesses with sustainability credentials. Her strengths lie in strategic leadership and translating strategies into action.

With extensive global experience across Europe, North America, Latin America, and Asia, she has managed substantial businesses for Kantar, Kimberly-Clark and 3M.

Carmen integrates environmental views and perspectives of underrepresented groups into client discussions, driving brand resilience and growth. She has co-led Inclusion & Diversity initiatives, championing equal opportunities for women and minorities.

Alongside her work at Kantar, Carmen mentors young scholars and professional women pro-bono within Kantar and through organizations like SHE-CAN and Connect4Women.

Originally from Spain, she enjoys beach volleyball, sailing, traveling and mountaineering.

Register for the webinar Turning Your Sustainability Investments into Growth here.

Explore the latest edition of Sustainability Magazine and be part of the conversation at our global conference series, Sustainability LIVE. 

Discover all our upcoming events and secure your tickets today.

Sustainability Magazine is a BizClik brand