GfK

Established in 1934, GfK Entertainment is a pivotal force in the realm of market research and data analytics, dedicated to delivering precise consumer insights and sales tracking for the entertainment industry. Headquartered in Baden-Baden, Germany, the company leverages a wealth of experience to provide clients with cutting-edge trend analysis and media measurement solutions. GfK Entertainment remains at the forefront of digital transformation, ensuring that businesses are equipped with the knowledge needed to thrive in an ever-evolving marketplace.

With a team of 8000 skilled employees, GfK Entertainment prides itself on offering industry benchmarks that empower organisations to make informed decisions. By focusing on comprehensive data collection and analysis, the company helps clients navigate the complexities of consumer behaviour and market dynamics. This commitment to excellence has cemented GfK Entertainment's reputation as a trusted partner for businesses seeking to enhance their strategic performance.

Under the leadership of CEO Peter Feld, GfK Entertainment continues to innovate and expand its services, maintaining a sharp focus on delivering value to its clients. By integrating advanced technologies and methodologies into their processes, the company ensures that its offerings are both relevant and impactful. As the entertainment industry evolves, GfK Entertainment stands ready to support its clients with reliable insights and forward-thinking strategies.