About Birmingham City Football Club & Veolia’s Partnership

Veolia has been announced as the Official Sustainability Partner of Birmingham City Football Club.

The partnership will focus on environmental responsibility, community impact and long-term regeneration.

This builds upon the Club’s sustainability goals as well as Veolia’s strategy to accelerate ecological transformation through decarbonisation and resource regeneration.

The collaborative project

The partnership between Birmingham City and Veolia aims to explore opportunities to engage and educate supporters, drive meaningful environmental action and support the long-term regeneration of the area.

The Club is entering a transformative period of development, including putting plans into action for the future Sports Quarter, which is set to be a landmark destination for sport, culture and innovation in the city.

Veolia’s support can help provide a platform for early engagement in the project, making sure that sustainability is embedded from the start.

Birmingham City aims to develop initiatives to embrace environmental responsibility, inspire local communities and deliver lasting benefits for the region.

The partnership is designed to grow in scale and ambition over time, aligning with the Club’s sustainability journey.

Jeremy Dale, CEO of Birmingham City Football Club, says: “We are delighted to welcome Veolia as our Official Sustainability Partner.

“This partnership marks an important step in our journey as we enter a transformative period for the Club and the city.

“As we look ahead to the development of the Sports Quarter, it’s vital that sustainability, innovation and community impact are built into our plans from the very beginning.

“Veolia brings world-class expertise and a strong alignment with our values, and together we have a real opportunity to create meaningful initiatives that benefit our supporters, inspire local communities and deliver long-term positive change.”

Veolia’s sustainability solutions

Veolia’s partnership with Birmingham City Football Club consolidates its own sustainability strategy and solutions.

The company has a presence on five continents with its 215,000 employees, deploying practical solutions for the management of water, waste and energy.

It helps develop access to resources, preserve available resources and renew them.

In 2024, Veolia provided 111 million people with drinking water and 98 million people with sanitation.

It also produced 42 million megawatt hours of energy and treated 65 million tonnes of waste during the year.

Gavin Graveson, CEO of Veolia UK and Ireland, says: “We are excited to partner with Birmingham City Football Club at such a pivotal moment in Blues’ history.

“This partnership is an incredible opportunity to come together and make meaningful, sustainable change, for the Club, its supporters and the wider community.

“As Birmingham City’s Sustainability partner, we’re proud to bring our expertise in resource management, smart city innovation and local energy loops to support their ambitious plans for the club and the region.”

All sustainability, net zero and sustainable supply chain leaders should attend:

• Sustainability LIVE: The Net Zero Summit - QEII Centre, London, March 4-5
• Sustainability LIVE: The US Summit - Navy Pier, Chicago, April 21-22

Co-located with Procurement & Supply Chain LIVE, these events brings together CSOs, ESG leaders and senior decision-makers at a moment when sustainability, supply chains and commercial performance are increasingly interconnected.

Tickets can be booked online today for The Net Zero Summit and The US Summit. Group discounts available.

Sustainability at Birmingham City FC

The new collaboration between the Club and Veolia will build upon existing initiatives, including the Blues Go Green Project, launched by the BCFC Foundation.

This aims to improve sustainability at St Andrew’s at Knighthead Park, as well as supporting and educating the local community to make more sustainable choices.

The project is supported by the National Lottery Community Climate Action Fund and it works to help people better understand how their actions can have a positive impact on the environment and the area around the stadium.

Birmingham City’s initiatives are focusing on collaboration with nearby grassroots clubs, schools, neighbourhoods and volunteers, in order to ground the projects in the community.

This aims to help embed sustainable practices into the running of the club and the surrounding areas.