Heineken’s 318 Million Litre Regenerative Water Project

Italy is facing growing water stress as climate change reduces freshwater availability and places greater pressure on businesses, agriculture and local communities. 

In Puglia, one of the country's hardest-hit regions, declining reservoir levels have highlighted the need for long-term water resilience strategies. 

The European Commission (EC) states that Italy experienced 3,192 extreme weather events in 2022.

Heineken Italia is responding with a new initiative designed to protect local water resources while supporting agriculture and production. 

The project also reflects a wider shift towards strengthening supply chains by improving the sustainability of the natural resources they depend on.

Restoring water security in Italy

According to the EC, more than 40% of Italy’s public water supply is lost due to leaks in the system.

Heineken Italia has partnered with the Regional Agency for Irrigation and Forestry Activities (ARIF) to launch the Valore Acqua project in Massafra, home to one of the brewer's four Italian breweries. 

The initiative aims to reduce pressure on the Murgia aquifer, one of southern Italy's most important freshwater reserves, by restoring existing water infrastructure and increasing the use of surface water for agriculture.

The project is set to reactivate an unused 10,000m³ storage tank connected to the Bradano River and the San Giuliano dam. 

"For Heineken Italy, sustainability is a strategic lever that guides our way of doing business and creating long-term value,” says Alexander Koch, CEO of Heineken Italy.

“Protecting natural resources and water in particular, is a responsibility that goes beyond the confines of our breweries and requires an approach based on innovation, collaboration and a long-term vision. 

“With the 'Valore Acqua' project, we want to help build greater resilience in the communities in which we operate and confirm our desire to generate a positive and shared impact on communities, the environment and the production system."

Once operational, the system will distribute surface water to agricultural land in Contrada Borgo Perrone, reducing groundwater abstraction and helping safeguard the aquifer against further depletion and saline intrusion. 

“Italy consumes a high amount of water, 25% above the EU average,” says the EC.

Completion is expected during the first quarter of 2028 before testing and certification begin.

Supporting Sustainable Agriculture and Supply Chains

Agriculture represents the largest share of Heineken's overall water footprint, making resilient farming systems essential for both environmental protection and business continuity. 

By replacing groundwater withdrawals with existing surface water resources, the Valore Acqua project is expected to generate an annual water benefit of 318,000m³ (318 million litres), equivalent to almost 130 Olympic-sized swimming pools.

The additional water availability is expected to strengthen the resilience of local farms, improve irrigation reliability and reduce the risk of soil salinisation. 

"Valore Acqua represents a concrete example of how collaboration between businesses and institutions can develop solutions capable of strengthening the water resilience of local areas,” says Leo Gasparri, Sustainability Manager of Heineken Italy.

“The goal of this initiative, which we developed together with ARIF, is to help increase the overall availability of water at the local level, thus generating a shared water benefit that involves communities, agriculture and ecosystems. 

“We hope that this project will become a positive example in other Italian contexts called upon to address the challenges posed by climate change and the growing scarcity of water resources."

These outcomes support not only farming communities but also the wider beverage supply chain, helping secure the production of key ingredients such as barley while reducing climate-related risks to agricultural output. 

As droughts become more frequent across southern Europe, improving water efficiency within supply chains is becoming an increasingly important sustainability priority.

According to the EC, droughts can cost up to €9bn (US$10.3bn) annually.

Building Water Stewardship Beyond Brewery Operations

The project forms part of Heineken's wider global water strategy, which focuses on reducing water use in production, restoring water resources in communities and improving water stewardship throughout its agricultural supply chain. 

Since 2010, Heineken Italia has reduced the amount of water required to produce beer by 60%, lowering consumption from seven litres of water per litre of beer to 2.9 litres.

Globally, the company has strengthened its 2030 targets by aiming to reduce average water use to 2.6 hectolitres per hectolitre of beer produced worldwide and 2.4 hectolitres in water-stressed locations. 

Water scarcity affects 30% of Europeans and 20% of land each year, states the EC.

It also plans to fully balance the water used in its products in water-stressed areas by returning 1.5 litres of water for every litre of beer produced through watershed restoration, irrigation improvements, wetland restoration and reforestation projects.

“Water is an essential resource for people, the planet, agriculture and of course for our business,” writes Simon Henzell-Thomas, Global Sustainability Director, The Heineken Company.

“Through the recovery of existing infrastructure and the enhancement of already available water resources, the project aims to replenish up to 318,000 m³ of water per year, benefiting local agriculture and the community.

“We know that water-related challenges can be tackled by building solid partnerships and working together with local stakeholders. 

“Since 2010, Heineken Italy has reduced water consumption - per hectolitre of beer produced in our breweries - by around 60%.”

Alongside operational improvements, Heineken is targeting 100% sustainably sourced barley and hops by 2030 using the Sustainable Agriculture Initiative Platform's Farm Sustainability Assessment. 

The programme encourages responsible water management across farms, reinforcing the resilience of agricultural supply chains while supporting broader biodiversity, soil health and climate adaptation goals.