How is BeZero Carbon Supporting Japan’s Green Finance Plan?

BeZero Carbon is expanding its global footprint with the establishment of a new entity in Tokyo, supported by the Tokyo Metropolitan Government’s Green Finance Subsidy Programme. 

Japan is aiming to intensify its efforts to develop credible and transparent carbon markets aligned with national climate goals. 

The initiative positions Tokyo as a growing hub for sustainable finance and carbon innovation, attracting leading international firms. 

It also reflects rising demand for high-quality, independently verified carbon credits in compliance-driven markets.

Expanding into Japan

The Japanese entity, BeZero Carbon K.K., is being established with backing from the Tokyo Metropolitan Government through its Green Finance Subsidy Programme. 

BeZero Carbon was selected as one of only seven international sustainability companies from 68 applicants across 22 countries.

The office, based in Minato-ku, Tokyo, aims to strengthen the company’s presence in Asia following its earlier regional expansion. 

This development reinforces Tokyo’s ambition to become a leading global centre for green finance and carbon market infrastructure.

“We are proud to be establishing a presence in Tokyo to deepen our work in the region’s carbon markets,” says Tommy Ricketts, Co-Founder and CEO of BeZero Carbon.

“I first had the idea to start BeZero whilst on a trip to Japan, so this is an exciting next step in our growth. 

“We are fortunate to count Hitachi Ventures and Japan Airlines and Translink Innovation Fund as investors and continue our work with the Tokyo Metropolitan Government and other leading companies. 

“With carbon credits a strategic priority for Japan, we are looking forward to playing our part in this critical region by providing independent ratings and risk tools.”

Strengthening Japan’s carbon market

The expansion of BeZero Carbon into Japan brings independent, project-level carbon ratings into a compliance market increasingly shaped by national climate policy. 

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The BeZero Carbon Rating evaluates whether a carbon credit genuinely avoids or removes one tonne of CO₂e, helping improve transparency and trust in carbon trading systems. 

This type of rigorous assessment is becoming essential as governments and corporations seek reliable tools to meet net zero targets. 

By operating locally, BeZero aims to support regulators, policymakers and market participants in strengthening market integrity.

“Being chosen to open an office in Tokyo is an exciting step to strengthen our work with carbon market participants in Japan,” says Finn O’Muircheartaigh, General Manager of APAC at BeZero Carbon.

“Since relocating to the region last year, I’ve seen first-hand the growing appetite for mechanisms to help scale credible climate action. 

“A presence in Tokyo will allow us to continue to support policymakers, regulators and corporates more closely and embed independent ratings at the heart of market integrity in the region.”

Partnerships and industry sustainability

BeZero Carbon already works with several major Japanese corporates and financial stakeholders, reinforcing its integration into the country’s sustainability ecosystem.

Its investors include Hitachi Ventures and Japan Airlines, reflecting strong industry confidence in its approach to carbon analytics.

The company has also collaborated with partners such as Mitsubishi and South Pole, including co-hosting the Tokyo Carbon Credit Conference.

These relationships demonstrate a growing network of public and private actors working to scale credible carbon markets in Asia.

Beyond Japan, BeZero Carbon continues to scale its mission of enabling effective environmental markets through science-led carbon ratings.

Its analytical team combines expertise in climate science, geospatial analysis and financial markets to support data-driven climate decision-making worldwide.

The Tokyo expansion strengthens its Asia-Pacific strategy, following leadership growth in the region, including operations based in Singapore.

As demand for transparent carbon credits grows globally, BeZero Carbon’s presence in Japan is set to play a key role in shaping the next phase of climate-aligned finance.