Inside Team Brady’s Sustainable Race to Remove Ocean Plastic

Team Brady, competing in the electric powerboat racing series E1, is taking action to demonstrate its commitment to sustainability through innovative technologies and practices. 

The team's RaceBird boats use electric propulsion and foiling technology, aiming to minimise the environmental impact of the sport.

The team has now announced the launch of Race for Change, a platform that unites its team, partners and fans to advance sustainable solutions, promote equal opportunities and protect marine environments.

What is the Race for Change?

The 4ocean Foundation is a Founding Partner of Race for Change and Ocean Cleanup Partner of Team Brady.

Together, the 4ocean Foundation aims to remove 100Kg of plastic waste from the ocean for every point Team Brady earns during the 2025 season.

This unique partnership is set to deliver direct and visible results, undoing the average 100Kg of plastic waste being generated per person each year.

"At Team Brady, we don’t just race to win, we race to lead, and that means driving change both on and off the water,” says Tom Brady, Team Owner.

“Race For Change is a movement that brings together our team, our partners, and our fans to create real-world impact through the power of sport. 

“With some incredible partners, we’re taking action where it matters most and I’m proud to be at the forefront of it all."

To date, Team Brady has scored 104 points and a total of 42 points available each race weekend.

Inside the 4ocean Foundation

Alongside the 100Kg removals, the foundation is also pledging to carry out ocean and coastal cleanups as well as educational campaigns.

4ocean Foundation is a nonprofit organisation dedicated to cleaning rivers, oceans and coastlines by removing plastics as well as other pollutants.

So far, 4ocean has removed more than 42 million pounds of plastic and debris from the world’s waters. 

“We’re very proud to launch Race for Change,” say Ben King and Joe Sturdy, Co-Team Principles of Team Brady.

“We believe sport has the power to accelerate progress, raise awareness and unite people around global challenges like ocean health and sustainability.

“Partnering with 4ocean Foundation allows us to turn every race into a force for good. 

“It’s very cool that every point we take home this year will have real world impact and every time we push for a podium, we’re also pushing for a cleaner ocean.”

Collaborating for change

4ocean isn’t the only organisation helping Team Brady excel in sustainability.

Race for Change is powered by a whole network of partners, driving sustainability across all types of industries.

Racing Force Group are responsible for nearly 100% recyclable OMP race suits, utilising materials and methods to minimise waste whilst extending product life.

Cambridge Mobile Telematics (CMT) is a global leader in telematics, creating data-driven solutions to promote safer and more sustainable driving.

Data from CMT shows that safety-conscious drivers can reduce fuel consumption by 5% – saving up to 238 litres of fuel each year.

Designers like OCEANR aim to create high-performance teamwear made from recycled polyester derived post-consumer plastic.

OCEANR’s circularity work has allowed for the diversion of more than 1.5 million plastic bottles from entering the environment.