Julia Pütz: Leading Sustainability Innovation at HelloFresh

After more than seven years working in sustainability in the clothing industry, Julia Pütz is stepping into a new role at HelloFresh.

As of March 2026, Julia is the new Director of Sustainability at the food solutions and meal delivery company.

Julia’s career history

After receiving a Bachelor of Arts in Economics from The Berlin School of Economics and Law, Julia began her career in 2015 at PwC.

She worked as an Associate at Sustainability Services Practice, before joining Puma as a Junior Sustainability Analyst.

Julia became Puma’s Corporate Sustainability Manager in 2020, where she managed the company’s energy and climate-related activities.

She helped create a carbon emissions reduction pathway to achieve a Science Based Target at Puma, in collaboration with the supply chain sustainability team.

She also gained a Master of Science in Agricultural Economics, specialising in environmental and resource economics, sustainable value chains and international cooperation.

After leaving Puma, Julia joined Carhartt Work In Progress (WIP) in October 2021 as a Senior Sustainability Manager.

In this role, she built the company’s environmental sustainability framework from scratch, including greenhouse gas emission calculation and reporting.

Her most recent position was Head of Sustainability, Environment & Climate at Carhartt WIP – a role she held for almost three years.

She led the development of Carhartt WIP’s first climate strategy and decarbonisation pathway.

In February 2026, Julia said on LinkedIn: “This week marked my final day at Carhartt WIP. After more than four incredible years, I’m stepping into a new chapter.

“We moved sustainability from a developing function to a strategic pillar. From Double Materiality and SBTi-aligned targets to our Climate Transition Plan – it was always about moving beyond reporting to drive actual business impact.

“This journey reinforced a core belief: sustainability leadership is systemic leadership. It’s no longer standalone. It means integrating climate ambition and supply chain transformation into risk management and business strategy.

“I’m deeply grateful to my team and the colleagues who drove this transformation. Watching my team grow and thrive in a culture where we could challenge the status quo and truly trust each other was my absolute highlight.”

How sustainable is HelloFresh?

At HelloFresh, sustainability is a key priority throughout its operations, as it aims to source ingredients directly from the producer.

The shorter supply chain between the producer and the consumer allows the company to avoid packaging and repackaging throughout the delivery process.

HelloFresh says that its meals create 25% fewer carbon emissions than the same meals made from supermarket ingredients, compared to a global average.

Its recipe boxes come with pre-measured ingredients for each meal, helping consumers avoid food waste.

The company is working on innovations for its packaging, to ensure it is optimised and sustainable.

It has switched to fully recyclable and paper sachets for its dry ingredients such as pasta and grains.

It also encourages consumers to reuse their boxes or meal-kit bags for other purposes like as a recycling bin liner or a lunch bag.

Julia’s new role at HelloFresh

In her new role at HelloFresh, Julia will lead the integration of the company’s sustainability strategy into its operations.

She will draw upon her experience leading sustainability teams, including working on supply chain sustainability and sustainable sourcing.

She will also use her expertise in sustainability reporting, helping HelloFresh be as transparent as possible with its emissions measurement and reporting.

Julia announced the move on LinkedIn: “After many years working on sustainability in the fashion industry, I’ve stepped into a new arena: food systems.

“I’m excited to join HelloFresh as Director Sustainability.

“Different industry, same core challenge: embedding sustainability into business strategy, operations and supply chains at scale. Excited for what’s ahead.”