Kering's Efforts to Create Sustainable Fashion Brands

Fashion retailer Kering places its sustainability spotlight on its Scope 3 emissions, supporting its supply chain in lowering its environmental impact.

It has achieved an absolute reduction across all scopes of 34% between 2022 and 2025, with Scope 3 emissions also falling by 34% over the same period.

Scope 3 emissions represent 98% of the company’s total carbon footprint, so present the biggest opportunity.

The company said this cut was due to its focus on reimagining its raw material sourcing and manufacturing logistics.

Kering outlined its ongoing sustainability goals in its new 10-year Impact Report.

“The external recognition and progress we have achieved in operationalising our environmental and social goals over the past decade stem from embedding sustainability at the very core of our Group,” says Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering.

“Central to our holistic approach is the understanding that sustainability issues are deeply interconnected and require flexibility, innovation, synergistic solutions, system-level transformation, and collective action at scale.

“Together with our colleagues across Kering and within our Houses, alongside our global partners, we have been tackling challenges and introducing new solutions with determination, creativity, and urgency.

“As we enter the next chapter of our sustainability journey, we will act even more decisively to meet the challenges and opportunities of tomorrow. Our ambition and resolve are stronger than ever.”

Full visibility of raw materials 

Kering secured 97% traceability and 86% alignment with its standards for key raw materials.

Kering Standards for Raw Materials and Manufacturing Processes define the criteria that drive sustainable sourcing across the group and measure progress against its targets.

Serving as a roadmap for the Houses and suppliers, the standards were developed with internal and external experts to align with up-to-date scientific recommendations for traceability, social welfare, environmental protection, animal welfare, and chemical use.

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By creating an internal purchasing platform, Kering has helped its brands manage resources and streamline procurement. This results in increased sourcing that fully aligns with its Kering Standards criteria for some raw materials.

It has also benefited suppliers, the company adds. Providing longer-term commitments leads to greater security and encourages investment in sustainable best practices.

For instance, since 2017, the Kering Gold Platform has served as a centralised hub for purchasing ethical and responsible gold, ensuring that all the gold in our Houses’ collections aligns with our Kering Ethical Gold Framework. This was extended to silver and platinum in 2022.

Following that success, Kering launched its Accelerator for Regenerative Materials initiative in 2024 to source regenerative materials for our Houses, encompassing cotton, wool and cashmere.

By pre-reserving regenerative raw materials from Tier 4 suppliers around the world, and working

Working closely with textile suppliers in Italy, from Tier 3 to Tier 1, Kering ensures segregation and full traceability of these materials throughout its value chain.

“Since launching, 118 tons of regenerative materials have been pre-reserved through this mechanism, representing around 5% of the textile fibres purchased by our Houses,” the company adds.

Using AI to boost circularity

To support its sustainable sourcing of materials, Kering is also leveraging digital technology.

After launching a Circular Hub in 2022, fashion brand Gucci integrated predictive AI to achieve greater manufacturing and resource efficiency and, in 2024, launched an internal circular ecosystem to exchange leftover leather and textiles across Kering's fashion houses.

Kering collaborated with over 225 start-ups spanning alternative materials, efficient manufacturing, emerging technologies and circular economy solutions.

“From the outset, Kering’s approach to sustainability has been as a pioneer, pushing the boundaries of conventional commitments and practices to accelerate our ambitions," says Luca de Meo, CEO at Kering.

“We are proud of the tangible progress achieved across our Group over the past ten years, as well as the broader impact we have created within luxury and the fashion industry through the coalitions we established.

“We remain fully dedicated to building on this momentum in the years ahead, guided by a clear set of priorities. Sustainability is not only a responsibility but fundamental to the business itself, creating long-term value for all stakeholders,”

Elsewhere, rather than simply auditing, Kering supports its suppliers to decarbonise. By the end of 2025, 29% of these partners' energy consumption was covered by a structured decarbonisation plan.