Hyundai & Equinix: Could Cool Tech Drive Consumers to EVs?
Automotive manufacturer Hyundai is collaborating with Equinix to enhance its in-car systems.
Hyundai’s innovative HCloud platform is a multi-cloud solution designed to deliver advanced, real-time processing, personalised user experiences and in-car connectivity.
It is part of a wider transition for Hyundai as it pivots towards software-defined vehicles and electrification.
HCloud is deployed across Equinix data centres in Asia, North America and Europe, enhancing data processing capabilities while supporting Hyundai’s commitment to reducing its carbon footprint through efficient data management.
“By leveraging Equinix's global data centres, we are providing high-quality connected car service and improving user experience through reduced latency, stable global connectivity and enhanced scalability of our HCloud platform,” says Youngjoo Han, Vice President and Head of IT Infra Center at Hyundai Motor Group.
Improving user experience with connectivity
The Hyundai Motor Group Connected Car Services Platform caters to the growing demand for real-time data processing and scalable infrastructure, aligning with advancements in sustainable connected and autonomous vehicles.
This improvement will benefit more than 10 million users as Hyundai positions HCloud within International Business Exchange (IBX) data centres operated by Equinix in Seoul, Los Angeles and Frankfurt.
These data centres are strategically selected for their proximity to cloud and network ecosystems that facilitate Hyundai's connected car services.
- HCloud was developed internally by the Group to address requirements for real-time data processing and scalable infrastructure necessitated by advances in vehicle connectivity
Hyundai anticipates doubling its global subscriber base by 2026, leveraging the platform to deliver sustainable in-car infotainment and mobile applications through wireless networks, primarily for Hyundai Motor, Kia and Genesis brands.
Youngjoo adds: “The partnership with Equinix is taking us a step closer to becoming the global leader in connected car services. We look forward to continuing this journey with Equinix to sustain the momentum of our growing connected car ecosystem worldwide.”
Hyundai has a wide range of EVs, and improving the EV experience for users could speed up the move away from internal combustion engine vehicles powered by fossil fuels.
Supporting a multicloud architecture
This initiative employs Equinix Fabric to connect HCloud with several public cloud providers, such as Amazon Web Services (AWS).
The hybrid multicloud architecture aims to facilitate global service rollout while maintaining connectivity standards and reducing latency for users.
With market research indicating that 95% of new vehicles will feature connectivity by 2030, there is a much greater need for distributed data processing capabilities in order to meet growing customer expectations.
By using Equinix data centres, Hyundai has already reported an improvement in application responsiveness and remote service quality.
Likewise, its infrastructure supports the automotive company in its transition towards vehicles that are defined by software.
“The future of the automotive industry lies in connected cars. Through a hybrid multicloud infrastructure, auto manufacturers can take advantage of cloud services while maintaining the flexibility to choose between secure, dedicated colocation infrastructure and highly scalable cloud services for each workload they support,” explains Chris Jang, Managing Director at Equinix Korea.
He adds: “Equinix, with its global footprint, offers not only the necessary infrastructure but also an interconnected digital ecosystem and network-dense infrastructure. This can enable Korean companies, including Hyundai Motor, to accelerate their digital transformation and optimise the customer experience.”
A partnership like this demonstrates how essential data centres are, particularly as cars and autonomous vehicle systems become more intuitive. For Hyundai Motor Group, having Equinix as a partner supports the expansion of its infrastructure strategy to support cars that are even more digitally sophisticated.
Youngjoo adds: “The partnership with Equinix is taking us a step closer to becoming the global leader in connected car services.
“We look forward to continuing this journey with Equinix to sustain the momentum of our growing connected car ecosystem worldwide.”
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