How AVEVA’s SAF Deal Drives Adoption of Clean Technologies

Industrial software provider AVEVA has completed its first major purchase of sustainable aviation fuel (SAF) certificates.
This helps bring the company in line with fulfilling its World Economic Forum (WEF) First Movers Coalition (FMC) commitment, five years ahead of its schedule.
AVEVA joins other leading companies who are investing in sustainable fuels to support the transition to a cleaner future.
Purchasing SAF for climate impact
As a member of the WEF FMC Aviation group, AVEVA set a target to replace at least 5% of conventional jet fuel demand with SAF.
It purchased SAF certificates from British Airways for use at London Heathrow Airport.
British Airways had previously entered into a multi-year agreement with renewable fuel provider EcoCeres, supporting the airline’s goal to power 10% of its flights with SAF by 2030.
EcoCeres specialises in producing industrial-scale SAF, hydrotreated vegetable oil (HVO) and renewable naphtha.
AVEVA’s software is also used by EcoCeres, being used to optimise the production of SAF.
Caspar Herzberg, CEO of AVEVA, says: “The role of tech and industry in driving decarbonisation has never been clearer.
“By investing in sustainable fuels today, we are demonstrating how climate ambition must be matched by concrete action.
“Through concerted action like this, industries can scale new technologies, minimise lifecycle emissions and set a higher standard for responsible growth.”
What is the First Movers Coalition?
The First Movers Coalition is an initiative launched by the WEF and the US government at COP26, to help decarbonise heavy industry and transport.
These sectors are responsible for 30% of global emissions and the initiative aims to leverage the collective purchasing power of its members.
The FMC’s mission is to accelerate the adoption of emerging climate technologies to build early market demand and encourage their widespread commercial adoption.
At its inception, the FMC had 35 members, which has since grown to more than 100 members who have collectively made more than 125 commitments.
The members of the coalition aim to work together and use their power to decarbonise industry sectors such as aviation, cement and concrete, shipping, steel, trucking and aluminium.
Noam Boussidan, Program Head for the First Movers Coalition at WEF, says: “It is great to see First Movers Coalition members in action today.
“By purchasing SAF as part of its sustainability roadmap, AVEVA continues to show leadership and make meaningful progress toward the fulfillment of its FMC aviation target.
“Partnerships like these demonstrate how First Movers Coalition members are supporting the development and use of cleaner aviation technology while driving corporate climate action.”
AVEVA’s sustainability targets
AVEVA is focused on advancing its sustainability commitment through action, reducing its Scope 1 and 2 operational emissions by more than 93%.
The company is on track to achieve its target of cutting Scope 3 emissions by 50% by 2030.
More than 20,000 enterprises across 100 countries rely on AVEVA’s software to help deliver reliable energy, food, infrastructure and medicines.
Its software allows companies to access trusted information and AI insights, meaning teams can engineer efficiently and optimise operations while meeting their sustainability goals.
Through the Sustainable Aviation Buyers Alliance (SABA) COP30 procurement initiative, AVEVA reduced the climate impact associated with its COP30 flights.
This commitment demonstrates the company’s leadership in advancing market-based solutions for global decarbonisation.


