How is LEGO Building Sustainability into its Innovation HQ?
LEGO has broken ground on its new 50,000m sq Innovation Campus, which was in part designed by its employees, using the famous bricks.
The global centre for product and design excellence for the global toy business is expected to open at Billund, Denmark, in 2027.
LEGO said: “Innovation Campus will house all aspects of our development process, from the conception and design of physical products to immersive digital experiences, under one roof.
“The campus is designed with creativity and sustainability at its core and is part of our investment in creating world-class workplaces where colleagues feel supported to do their best work.”
Groundbreaking effort
The first shovel of soil was dug by CEO Niels B Christiansen and Chief Product and Marketing Officer Julia Goldin.
The building will house 1,700 creative employees from across product marketing and development, gaming, product and quality teams – including the company’s 600+ designers in one space.
The building will also be home to the world’s largest library of LEGO elements, covering a collection of around 20,000 different LEGO elements in 70 different colours.
Building in sustainability
LEGO is among the leading companies globally for its commitment to achieving net zero emissions. It was recently given a high placing by Sustainability Magazine in its Top 250 Companies 2024.
According to Niels, its new building is true to those commitments.
He said: “I am thrilled to mark the beginning of construction of another new campus as we continue to invest in attractive workplaces for our colleagues around the world.
“Not only is the building design creative at its core – it is also true to our sustainability ambitions, including our commitment to reducing carbon emissions.”
Consultations were held over 18 months during the design process to ensure the building provided the right environment to inspire creativity and idea-building while reflecting the company’s values and commitment to sustainability.
LEGO said: “The result is an innovative building in six overlapping modules with up to four floors featuring play zones and atriums and a bustling PlayWay that moves through neighbourhoods and connects people and functions.
“There will be lots of green spaces and maximised daylight to spark creativity, in a structure made entirely from sustainable wood.”
The building’s innovative wooden structure will feature a core and walls of FSC certified timber. This helps achieve a significant reduction in upfront emissions.
The building aims to meet LEED Platinum standards by enhancing energy efficiency, materials, biodiversity and water conservation.
Julia said: “Innovation Campus will be an inspiring workplace that honours the modular design of LEGO bricks.
“We have a truly global and diverse team and this new building has been designed to represent the fun and innovation embodied by the LEGO brand.”
She added: “By bringing our teams together into one building, Innovation Campus becomes a unique and powerful driver for uniting all aspects of our development process, from groundbreaking physical products to immersive digital experiences and world-class marketing, all under one roof.”
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