UBQ Materials: From Household Waste to Circular Solution

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Credit: UBQ Materials
UBQ Materials has launched UBQ Masterbatch, a price-stable, sustainable plastic alternative made from household waste to support circular supply chains

As global waste volumes climb and landfill space dwindles, UBQ Materials hopes to offer a timely and transformative solution. 

The materials innovator has launched UBQ Masterbatch, a new line of sustainable, price-stable plastic alternatives designed to meet the manufacturing sector’s growing demand for resilience and circularity.

UBQ Masterbatch has the potential to redefine supply chains by turning one of the world’s most pressing problems, household waste, into a competitive manufacturing advantage.

Credit: UBQ

Turning waste into value

UBQ’s materials are derived from an advanced, patented process that converts unsorted municipal solid waste, including organics and difficult-to-recycle materials, into a thermoplastic composite. 

The result is a bio-based material that seamlessly integrates into existing production lines, offering manufacturers an effective substitute for conventional, fossil fuel-based resins.

“Right now, supply chains are facing massive disruption around the globe,” said Albert Douer, Chairman and CEO of UBQ Materials. 

Albert Douer, Chairman and CEO of UBQ Materials

“Manufacturers and retailers need partners who can provide stability amid the chaos and deliver circular solutions that are reliable, price-stable and cost-competitive to keep their operations running smoothly and efficiently. 

“The good news is we’ve innovated a material solution made from renewed household waste that accomplishes this.” 

Circularity meets performance

According to the US Environmental Protection Agency, the country’s landfills take on hundreds of millions of tonnes of waste each year. 

UBQ Masterbatch, the company says, has the capability to divert up to 95% of household waste from landfills or incinerators. 

At the same time, it matches the performance of traditional plastics without requiring major changes to manufacturing infrastructure.

“UBQ Masterbatch unlocks the ability to replace oil-based resins with a circular material made entirely from household waste with no need to compromise on performance or process,” says Albert. 

“This is more than sustainability, it’s smart sourcing. There are no more excuses for relying on virgin materials when waste can do the job better.”

UBQ says its disruptive approach to material science positions this material as a practical solution for manufacturers facing rising costs, material shortages and the pressure to meet ESG targets.

Building a low carbon supply chain

UBQ Materials is already partnering with global brands such as Mercedes-Benz, PepsiCo and McDonald’s to incorporate UBQ’s materials into consumer products. 

The company’s facilities in Europe currently serve a growing global customer base, with plans underway to establish a US manufacturing site to support local demand and reduce logistical emissions.

The material, UBQ says, is compatible with a range of polymers, ideal for injection moulding and thermoforming applications and offers excellent dispersion and ease of handling.

The company says that its material has a negative carbon footprint – delivering climate benefits in addition to material functionality.

UBQ’s work has not gone unnoticed. 

Credit: UBQ

The European Commission has awarded the company a €5m (US$5.6m) grant from the Just Transition Fund to accelerate the development and market introduction of circular materials such as Masterbatch.

UBQ Materials’ momentum is supported by leadership from seasoned environmental policymakers including former US EPA Administrator Gina McCarthy and former EU Commissioner Connie Hedegaard, who sit on the company’s Advisory Board. 

With the unveiling of UBQ Masterbatch, UBQ Materials is not only hoping to help manufacturers adapt, it is also offering a blueprint for a future where waste is no longer a liability, but a resource.


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