Behind HH Global's Award-Winning Supply Chain & Partnerships

HH Global has been named winner of both the Partnership Award and the Sustainable Supply Chain Award at the Global Sustainability Awards 2025.

Croda Beauty and DuPont Water Solution were highly commented for the Partnership Award and Princess Polly was highly commended for the Sustainable Supply Chain Award. 

“The sustainable procurement framework is a supply chain enablement program for our suppliers that helps uplift our supply chain and help graduate them to greater levels of sustainability," says Sean Carr, Director of Sustainability at HH Global.

"It's an absolute honour to have won the supply chain sustainability award.

"We've been working on this project for three and a half years and it's nice to receive the external recognition.”

HH Global is a leader in marketing activation services that connects brands to customers through creativity, technology and execution expertise across every channel and market.

Its supply chain, technology tools, creativity and strategic insight support responsible growth for global brands.

Behind the Sustainable Supply Chain Award

HH Global's Sustainable Procurement Framework (SPF) is a central element of HH Global's ESG strategy. 

This tech-enabled platform aims to improve suppliers' ESG credentials and align them with HH Global's sustainability goals. 

The company estimates that the SPF's full impact is around 10 times the figure they place with their partners. 

The company was recognised for an SDG-aligned procurement framework and a global partnership with Diageo that embeds Society 2030 goals into activation through shared governance, dashboards and an employee-selected impact fund.

“I’m delighted to have won the Partnership Award for the work we do with one of our key clients, Diageo,” says Andrew Westrop, Sustainability Director and ESG Programme Manager at HH Global.

“It is a global marketing activation partnership across categories and brands, built on sustainability from the start. A distinguishing feature is the nature-based investment element, aligned to Diageo’s focus on landscape impact and used to engage colleagues and stakeholders worldwide in line with its ‘Society 2030: Spirit of Progress’ strategy.”

“The sustainable procurement framework is a supply chain enablement programme for our suppliers that lifts capability over time,” says Sean.

Why HH Global won the award

HH Global secured dual recognition for an embedded approach that makes sustainability part of daily delivery across partnerships and procurement:

• Employee-selected impact fund: Channels resources to projects chosen by teams to build momentum and accountability
• Shared dashboards and KPIs: Tracks materials, emissions and campaign performance to guide decisions and improvement
• Nature-based investment: Integrates a practical mechanism to engage global teams and align with landscape objectives
• SDG-aligned supplier framework: Assesses, trains and advances suppliers, prioritising responsible materials and production
• End-to-end integration: Applies requirements from brief to fulfilment, creating consistency across brands and markets.

The award criteria

The Partnership Award recognises collaborations that deliver measurable sustainability outcomes through governance, innovation and scale with the criteria being:

• Depth of collaboration: Joint structures, shared data and co-delivery across categories and brands
• Measurable impact: Transparent KPIs across campaigns with clear ownership and follow-through
• Innovation at scale: Investment mechanisms embedded in activation to engage global teams
• People engagement: Employee-driven funding to back priority projects and sustain progress.

The Sustainable Supply Chain Award recognises organisations that embed sustainability in procurement, supplier development and material choices the criteria includes:

• Supplier uplift: Structured assessment, training and measurable capability gains
• Responsible sourcing: Material and design preferences embedded in buying and production
• Transparency and control: Shared dashboards, audits and corrective actions
• Campaign integration: Consistent application of requirements from creative brief to fulfilment.

HH Global’s dual recognition highlights its commitment to embedding sustainability in both partnerships and procurement.

By aligning with global goals and engaging employees directly, the company demonstrates that impact can be scaled across supply chains and industries.