Bridgestone Beyond Tyres: Driving Mobility Solutions

Bridgestone's Head of Procurement, Lars Bettermann, reveals the secrets behind its procurement transformation, sustainability commitments, and future success. Lars recognized the untapped value in procurement and initiated a transformation journey. The efforts focused on upskilling the raw materials team, establishing a new procurement department, and partnering with Accenture for managing indirect procurement. Bridgestone aims to understand internal stakeholders' needs and create an engaged, high-performing team.

Watch the video to learn more about their exciting journey!