The History of Earth Day: Driving Environmental Change

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May 1973 photo of East River and Manhattan skyline in heavy smog
Launched in 1970 as a US protest against pollution, Earth Day now unites billions of people each year in action for climate and environmental change

Every year on 22 April, Earth Day unites billions of people around the world in a collective call to protect the planet. 

What began in 1970 as a US-based movement has evolved into the largest secular civic event globally, influencing environmental policy, education and activism across borders.

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Gaylord Nelson speaking before the first Earth Day

The origin of Earth Day

The seeds of Earth Day were sown during the 1960s, a decade marked by widespread pollution and virtually no environmental regulations in the US. 

At the forefront of the movement was US Senator Gaylord Nelson of Wisconsin, who sought to channel the momentum of the anti-war movement into environmental advocacy. 

After being inspired by the power of public demonstrations, Gaylord proposed a nationwide “teach-in” on the environmental issues at the time.

Pollution in the 1960's and 70's
  • The US emitted more than 92 million tonnes of pollutants in the 70’s, including nitrogen oxide, non-methane volatile organic compounds and sulfur dioxide, causing respiratory problems and other health issues due to unregulated factories and the growing number of cars.
  • Businesses and industries dumped chemicals, waste and plastics into rivers, lakes and the ocean, leading to the discovery of the persistence and fragmentation of plastic into microplastics.
  • The effects of acid rain, linked to pollutants like sulfur dioxide and nitrogen oxides from power plants, became a major concern in Europe and North America.
  • The use of pesticides, highlighted in Rachel Carson's "Silent Spring," raised concerns about their impact on the environment and human health.

On 22 April 1970, his vision became reality with the first Earth Day seeing 20 million Americans take to the streets in rallies, teach-ins and marches. 

Boosted by student organiser Denis Hayes, and supported by groups like the United Auto Workers, led by Walter Reuther, the event galvanised public demand for environmental reform.

This initial Earth Day was a turning point in US environmental history. 

It drew widespread bipartisan support and led directly to the establishment of the Environmental Protection Agency (EPA) later that year. 

The Earth Day movement also helped pass critical legislation such as the Clean Air Act, Clean Water Act and Endangered Species Act.

In 1990, Denis helped expand Earth Day into a global movement. 

“That first Earth Day was so important in part because we brought together a huge basket of different issues: urban air pollution, freeways cutting through neighbourhoods, leaded paint, DDT, the Santa Barbara oil spill and rivers catching on fire,” comments Denis.

Denis Hayes in the 1970's, Founder of the Earth Day Network

“Since people will put the most effort into something that’s directly relevant to them, we were very much grassroots. We encouraged people who shared our values to get out and organise and do it within an Earth Day framework.

“Similarly going forward, as you look at something like climate change, there are various different approaches to something akin to a Green New Deal. There are various different threats in different parts of the country. Things that will be relevant in one place will be very different in another, we need to have that latitude.”

More than 200 million people in 141 countries took part, laying the foundation for international environmental efforts like the 1992 United Nations Earth Summit in Rio de Janeiro

    Earth Day has a different theme each year

    Since then, Earth Day continues to grow, engaging with more than one billion people annually. 

    The day now serves as a key driver for environmental policy, education and grassroots activism worldwide.

    Alternative celebrations, regional observances and milestones

    While the 22nd April remains the central date, other versions of Earth Day also exist:

    • Equinox Earth Day, 20th March: Proposed by peace activist John McConnell in 1969, is celebrated during the March equinox to emphasise peace and global unity and is recognised by the United Nations.
    • Canada’s Earth Day, also 22nd April: First held in 1980, this focuses on education and environmental stewardship, often including activities such as tree planting and school-led clean-ups.
    Earth Day timeline
    • 1970: First Earth Day in the US, this involved 20 million participants and led to EPA and major environmental laws
    • 1990: Earth Day goes global, this involved 200 million people across 141 countries
    • 2000: The focus on climate change and clean energy, involving hundreds of millions participants globally
    • 2016: The signing of the Paris Agreement, on Earth Day, by 175 countries
    • 2020: The 50th anniversary of Earth Day, more than 100 million people joined online events due to the COVID-19 pandemic.

    Corporate contributions to Earth Day

    Earth Day wouldn’t go ahead without marches, rallies and teach-ins however there are multiple other ways to show solidarity.

    Major global companies now mark Earth Day by showcasing their environmental commitments:

    • Disney: Through the Disney Conservation Fund, more than US$120m has been dedicated to conservation, alongside Disney leveraging its media platforms to spread awareness.

    • Starbucks aims to certify 10,000 Greener Stores by 2025 and reduce its carbon footprint by 50% by 2030. Its Earth Day initiatives include reforestation and reusable cup campaigns.

    • Apple is on track to make all products carbon neutral by 2030 with efforts already reducing emissions by 45% since 2015.

    • NASA uses Earth Day to promote climate science and education, offering open access to Earth observation data.

    • Nike advances its circular economy goals by using sustainable materials and releasing Earth Day-themed collections.

    • Target: Through its Target Zero initiative, the company is aiming for 100% recyclable, compostable or reusable packaging by 2025.

    • Xbox (Microsoft) develops carbon-aware consoles and incorporates environmental storytelling into games like Minecraft.

    • ASICS promotes recycling and releases low-impact product lines as part of its circular economy push.

    • McDonald’s aims to use 100% renewable, recycled or certified materials in packaging and has fully transitioned to cage-free eggs in the US.

    • NestlĂ© hosts large-scale cleanups, including the NestlĂ© Cares Cleanup in Switzerland and integrates sustainability across its operations.

    Recognition and legacy

    Earth Day’s influence on environmental progress cannot be overstated. 

    Its founder, Gaylord Nelson, was awarded the Presidential Medal of Freedom in 1995 in recognition of his pioneering work. 

    Gaylord Nelson in 1963

    Today, Earth Day continues to inspire millions to advocate for a cleaner, more sustainable world – ensuring its legacy endures across generations.

    From its humble beginnings as a protest against pollution to becoming a global platform for climate action, Earth Day has shaped decades of environmental progress. 

    As the planet faces escalating climate challenges, Earth Day remains a critical reminder of the power of collective action and the need for continued commitment to sustainability.


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