Ecolab, NFL & BMW: This Week's Top Sustainability Stories

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Research from Ecolab found consumers don't know how much water AI uses - Credit: Getty/Pixelbizz
The top sustainability stories this week include a study from Ecolab on consumer understanding of water use and how AI can improve weather predictions
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3 November

A study from Ecolab has revealed that the general public does not fully understand the scale of AI's water problem, with consumers far more aware of AI's energy consumption than its substantial water requirements.

The third annual Ecolab Watermark Study, released this week, surveyed adults across 15 countries and found that while most consumers grasp AI's power needs, far fewer recognise the amount of water required to regulate the temperature of data centres.

In the US, for instance, just 41% of consumers acknowledge water use in AI operations, compared with 55% who recognise its significant power consumption.

That gap in public awareness widens considerably in Asia Pacific and Latin America, according to the research conducted in partnership with Morning Consult in March 2025.

Weather forecasting can help to protect life and property - Credit: Getty

3 November

Red sky at night, shepherd's delight. Humans have been trying to predict weather for thousands of years. Beyond planning a picnic, weather forecasting can be used to cut disaster mortality, balance energy grids and support transport routing. 

As climate change makes weather more extreme, there are higher stakes to contend with. Accurate, timely weather forecasts can protect people and reduce losses. As the climate continues to change, continuous forecasting and recalibration are needed to keep on top of what could happen next.

Read the full story in Issue 58 of Sustainability Magazine.

The BMW i7 M70 xDrive. Credit: BMW Deutsche Motoren

4 November

Since 2022, the BMW Group and Solid Power have been collaborating to expedite the development of all-solid-state battery (ASSB) technology as part of a technology transfer agreement.

The pair has, as of this month, become a trio, with Samsung SDI joining to help with the validation and development of the ASSB tech in the automotive sector.

To date, the latest milestone is the integration of Solid Power’s large-format pure ASSB cells into a BMW i7 technology test vehicle.

NFL teams are adopting initiatives as part of the NFL Green programme to make American football more sustainable. Credit: San Francisco 49ers

5 November

The National Football League (NFL) was founded in 1920 and is the highest professional level of American football in the world.

It features 32 teams competing over an 18-week season, attracting approximately 19 million fans to its stadiums over the course of one season.

Many NFL stadiums have adopted initiatives to improve their sustainability, including installing solar panels, implementing recycling programmes and setting zero waste targets. 

Antoine Arnault, Image and Environment Director of LVMH, and Audrey Azoulay, Director-General of UNESCO - Credit: LVMH

3 November

LVMH, the world's largest luxury goods retail conglomerate, has signed a five-year partnership with UNESCO to expand the organisations’ joint actions for biodiversity conservation.

The partnership, which is titled 'For the Beauty of the Living', expands on the work that LVMH and UNESCO have done together since 2019.

LVMH is set to support the mobilisation of UNESCO’s education, science and cultural programmes. 

The agreement also includes a new project conducted with the Tiffany & Co. Foundation, focused on the sustainable management of marine areas.

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