YBS: Making Customers Central to Digital Transformation

In recent years, Yorkshire Building Society has undertaken a transformational journey – one that starts and ends with the customer

Yorkshire Building Society’s (YBS) Chief Commercial Officer, David Morris, and Director of Business Transformation, Ben Sampson, discuss the transformational journey that the business has been on in the last five years. The member-owned mutual has a rich history, tracing its roots as far back as 1864. But the business today, while being proud of its heritage, is not just a local player, with clients up and down the UK.

YBS began its digital transformation programme by establishing a much more precise clarity of focus. “We want to make sure we're doing things purposefully,” Morris says. “We want to make sure we've got the capability to execute against that; and critically we only compete in parts of the market where we think we can win.”

That clarity of focus has allowed YBS to focus on two core business lines: mortgages and savings products. In practice, being ‘purposeful’ means lending to first-time buyers looking to get onto the property ladder or customers who have a chequered credit history and would struggle to get a mortgage with other high-street lenders.

Our Partners
Share

Featured Articles

Sustainability LIVE deep dive - racing towards EV

With just one month until Sustainability LIVE New York, we look back at highlights of September’s event and deep dive into the Racing Towards EV panel

Flex among 330 firms given A-list CDP sustainability status

CDP's 2022 report – Scoping out: Tracking Nature Across the Supply Chain - based on data from 18,700 firms who disclosed climate, water & forests impacts

DHL Supply Chain's Volvo EVs put down net zero marker

DHL Supply Chain's Saul Resnick says new Volvo electric trucks 'mark a key milestone in our journey towards alternative fuel vehicles and net zero goals'

tentree restores oceans with sustainable clothing products

ESG

Deutsche Bank supports this years’ International Women’s Day

Diversity & Inclusion (D&I)

The urgent need to drive sustainability in supply chains

Supply Chain Sustainability