How PUMA has Cut GHG Emissions while Posting Sales Growth

The sports company’s sustainability report says PUMA reduced emissions by 24% in 2023, thanks in part to work by suppliers and its logistics partner Maersk

A big increase in renewable energy use by its suppliers helped sports company PUMA reduce its greenhouse gas emissions by 24% in 2023 – despite a year of strong sales growth. 

In its 2023 sustainability report, PUMA said its core suppliers doubled their use of renewable energy.

Other factors include:

  • PUMA’s increased use of less carbon intensive materials in its products
  • The introduction of low carbon shipment tariffs by PUMA’s logistics partner Maersk
  • The use of renewable electricity or renewable energy certificates at PUMA’s operations
  • Investment in electric vehicles in its car fleet.

“We are very proud of the progress we have achieved on our sustainability journey in 2023, particularly when it comes to the reduction of greenhouse gases,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.

Anne-Laure added: “In circularity, we expanded take-back programmes in three new countries. Meanwhile, almost 65% of the polyester used for our apparel and accessories products came from recycled materials.

“To help fight climate change, we continued to source 100% renewable electricity for PUMA’s own offices, stores and warehouses, with either renewable electricity tariffs or renewable energy attribute certificates.”

High seas, low carbon

Anne-Laure also highlighted the first low carbon shipment tariffs with logistics service provider Maersk, which were implemented for PUMA’s “most important” sea freight routes between Asia and Europe.

The sustainability report said, with an 85% reduction of its own emissions and a 65% reduction of supply chain emissions relative to sales, PUMA “achieved its first science-based greenhouse gas reduction target in 2023, seven years ahead of the target year 2030”.

By 2030, PUMA aims to reduce its absolute Scope 1 and 2 GHG emissions by 90% from a 2017 baseline year.

By 2030, PUMA also commits to reduce absolute Scope 3 GHG emissions from its supply chain and logistics by 33% compared to 2017.

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