HUGO BOSS: Shaping the future of sustainable fashion

Headquartered in Metzingen, Germany, HUGO BOSS is a global luxury fashion and lifestyle brand offering high-quality women’s and men’s apparel, shoes and accessories. 

HUGO BOSS is comprised of two powerhouse brands – BOSS and HUGO. Although both brands boast distinct attributes, they are united by unwavering standards of quality, innovation and sustainability, aiming to provide consumers with impeccable attire for every occasion.

The brand operates in 132 countries, with almost 20,000 employees, generating €3.7bn (US$4.7bn).

“CLAIM 5”: HUGO BOSS’s clear commitment to sustainability 

HUGO BOSS’s sustainability vision is clear: To lead the way as the ultimate premium tech-driven fashion platform on a global scale. As part of our ambitious growth strategy for 2025, known as "CLAIM 5," the business is committed to becoming one of the top 100 global fashion brands. What’s more, CLAIM 5, aims to revolutionise the fashion industry, leveraging cutting-edge technology, boundless creativity and an unyielding focus on sustainability.

“CLAIM 5 consequently includes a strong commitment to sustainability,” says Daniel Grieder, CEO of HUGO BOSS. “We are consistently placing the consumer and its high expectations at the heart of everything we do. Our ambition is to further increase brand relevance and ultimately become one of the top 100 global brands. At the same time, we aim to make a positive contribution to our environment and society.”

HUGO BOSS’s journey to net zero

By 2030, the company has pledged to reduce Scope 1 and Scope 2 emissions from primary energy use and electricity supply by at least 50% – from the base year of 2019. According to the brand’s most recent sustainability report, the brand has also set the goal of reducing Scope 3 emissions by at least 50% by 2030. 

To achieve these climate targets, HUGO BOSS is focusing on saving energy, as well as procurement and self-generation from renewable sources.

“Our goals are ambitious: we aim to reduce our CO2 emissions by at least 50% by 2030 and achieve “net zero” by 2050. Promoting and implementing a circular business model is of particular importance in this regard,” Grieder adds. 

“We are fully committed to further extending product life cycles and noticeably reducing waste in the coming years by promoting the use of high-quality and recyclable materials. We are therefore working intensively, among other things, on replacing environmentally harmful polyester and nylon fibres with sustainable, recyclable alternatives.”

To support this, the brand has recently launched its first BOSS polo shirt made of around 90% innovative and fully recyclable AeoniQ yarn. Grider explains that although this is just one example of BOSS aims to lead change, “it clearly demonstrates” steps being made towards a “better future.”

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